US Bank taps former NFL player Steven Israel to expand athlete-focused wealth push

US Bank Wealth Management is stepping up its efforts to serve professional athletes by bringing on a former NFL player with deep experience in both finance and media.

The bank announced that Steven Israel has joined its wealth management division as a consultant, where he will act as a key figure in advancing services tailored to athletes’ complex financial needs.

His appointment comes as the bank builds on a newly established, multi-year relationship with the National Football League that positions it as an official banking and wealth management partner. This partnership includes a customized financial guidance program designed to support players at every stage of their financial journey.

Israel’s NFL playing career spanned a decade from 1992. His entry into financial services was in 2005 including two years as an executive director and banker at JPMorgan Private Bank, where he advised a wide mix of clients including entrepreneurs, institutions, and figures in sports and entertainment until 2024. He was previously with Bank of America Private Bank, Merrill, Fifth Third Private Bank, and Northwestern Mutual.

Alongside his advisory career, he has spent over 15 years working as a football analyst for major networks, adding media credibility to his professional background.

At US Bank, he is expected not only to support athlete clients but also to assist broader client segments, including families planning long-term financial strategies. He will be based in Charlotte, North Carolina.

“Steve’s background in both wealth management and the NFL will help us better serve athletes with their unique financial needs,” said Scott Ford, president of Wealth Management at US Bank. “We’re thrilled to have him ‘quarterback’ our efforts to help professional athletes.”

Israel highlighted the timing of the move as the bank increases its focus on this niche.

“I’m excited to join this iconic company at such an important time as it expands its outreach to professional athletes,” Israel said. “I look forward to helping clients — including athletes — reach their financial goals.”

The hire underscores a broader push by US Bank to deepen its presence in the sports ecosystem, combining advisory services with partnerships aimed at improving financial outcomes for players throughout and beyond their careers.