Carson Group widens California footprint

Carson Group is broadening its West Coast presence through a new partnership with a Roseville, California-based advisory practice.

Carson announced Tuesday that it has welcomed managing partners Jerod Wurm and Casey Frye, who oversee $365 million in assets under management.

The Sacramento practice has rebranded to Carson Wealth as it joins Carson Group's growing network of advisory offices across the US.

“We treat our clients like family, which is why many have been with us for a decade or longer," Frye said in a statement Tuesday. "As part of our commitment to our clients, we recognized the importance of partnering with a company that would not only help us provide the best possible service today but also help us plan for tomorrow to ensure our legacy continues."

Carson also recently welcomed two other California-based advisors, Kiho Choi and John Dunphy, who rebranded their $411 million practice as Twin Pines Wealth Management as part of the transaction.

The latest partnership in Roseville – announced shortly after Carson Wealth revealed it had fully acquired its Chicago office – provides Wurm and Frye’s team access to Carson Group’s suite of tools, technology, and resources, which the firm said would help enhance the client experience and offering a more seamless wealth planning process.

Carson Group CEO Burt White emphasized that the firm's partnership with Firm and Frye is emblematic of how it supports advisors' needs.

“Now, not only will they be able to provide that continuity, they will also have access to our extensive ecosystem of tools and resources to bolster the exceptional service their clients have come to expect, while continuing to manage the business they have built,” White said.

Michael Belluomini, senior vice president of mergers and acquisitions at Carson Group, also highlighted the succesion planning opportunity the partnership offers.

“[W]e realized Carson could also help solve for the future of the firm and ensure that Jerod and Casey's clients continue to receive the independent advice they trust,” Belluomini said.

Carson Group currently manages more than $40 billion in assets and serves over 51,000 client families through its network of more than 150 partner offices, including 50 branded Carson Wealth locations.

It was one of the most active acquirers in 2024, notching 10 deals including the full buyout of its Cedar Rapids, Iowa location.

The firm