Cresset Capital takes minority stake in True Capital

Cresset Capital takes minority stake in True Capital
The Chicago-based RIA says it will help grow the firm, which serves ‘sudden wealth’ clients like pro athletes
FEB 05, 2020

Cresset Capital, a Chicago-based registered investment adviser managing $6.7 billion, has taken a minority stake in True Capital Management, a San Francisco-based RIA managing $1.2 billion that serves professional athletes and other “sudden wealth” clients.

Cresset, founded in 2017 by two private equity investors, said that it will support True’s growth strategy, and that the two firms will collaborate on investment opportunities. True CEO Doug Raetz and COO and President Heather Goodman, as well as other key employees, will retain majority ownership of the firm and direct its operations.

Last March, Cresset acquired Evanston Advisors, an Evanston, Ill.-based RIA managing $500 million in assets. In May, it acquired Cypress Wealth Advisors, a San Francisco-based RIA, which also managed $500 million in assets.

True currently manages assets on behalf of more than 200 households, with notable clients including Albert Pujols, Marshawn Lynch, Deandre Ayton, Diana Taurasi and Luka Doncic. Through its partnership with Cresset, TRUE plans to expand its suite of services and investment opportunities delivered to clients.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.