Goldman Sachs is rebranding United Capital, which it acquired in May for $750 million in cash, as Goldman Sachs Personal Financial Management.
The bank announced the new name Wednesday during its first-ever investor day, as Eric Lane, co-head of Goldman’s consumer and investment management division, detailed plans to grow its financial advice business.
Traditionally, the firm has offered advice only to the ultra-wealthy, defined as investors with more than $10 million of investible assets, and to corporate executives via its Private Wealth Management and Ayco businesses, respectively. According to Mr. Lane, Goldman's share of the high-net-worth market (investors with $1 million to $10 million) is less than 1%, and it has no presence among the mass affluent.
[More: New big kid on the block]
Goldman still sees Private Wealth Management as its “crown jewel,” and plans to add 250 new financial advisers over the next three years.
The bank also plans to use Marcus, its digital consumer bank, to expand among the mass affluent. Goldman will add a robo-advice component later this year and plans to launch Marcus checking accounts in 2021. Goldman is also planning a version of the product for Ayco customers that it calls Marcus@Work.
Mr. Lane sees an opportunity to use United Capital and Marcus to grow its presence among HNW and mass affluent investors.
“Integrating the Ayco financial counseling tools with the technology of United Capital will give our Personal Financial Management advisors a very unique offering from which we can grow our high-net-worth client base,” Mr. Lane said, adding that United Capital advisers are already receiving client referrals.
AI is no replacement for trusted financial advisors, but it can meaningfully enhance their capabilities as well as the systems they rely on.
Prudential's Jordan Toma is no "Finfluencer," but he is a registered financial advisor with four million social media followers and a message of overcoming personal struggles that's reached kids in 150 school across the US.
GReminders is deepening its integration partnership with a national wealth firm, while Advisor CRM touts a free new meeting tool for RIAs.
The Texas-based former advisor reportedly bilked clients out of millions of dollars, keeping them in the dark with doctored statements and a fake email domain.
The $3.3 trillion tax and spending cut package narrowly got through the upper house, with JD Vance casting the deciding vote to overrule three GOP holdouts.
Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.
Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.
