LPL, RJA, Cetera add to their advisor headcounts

Among this week’s advisor moves are new additions for LPL, Raymond James & Associates, and Cetera.

Joining LPL Financial’s broker-dealer, RIA, and custodial platforms is advisor Steve Jones of Tenacity Investment Group who was previously with Raymond James managing approximately $230 million.

Jones founded his Longmont, Colorado based firm in 2010 and has been in the industry for 25 years. He moves firms along with long-time client service manager Mindy Kennie.

LPL emerged as a leader in advisor recruitment in 2024, with an industry report showing that the firm posted a net gain of 8,309 registered representatives in a year where around 35,000 reps changed firms.

The firm also recently acquired Commonwealth Financial Network with its 2,900 financial advisors, with Fidelity Brokerage Services losing its biggest brokerage client and now actively trying to attract its advisors to continue with its custodian platform.

Meanwhile, RJA, the employee advisor channel of Raymond James, has welcomed Tom Kreuzer in Beverly Hills, California. Formerly with Morgan Stanley where he managed approximately $250 million in client assets, Kreuzer combines his 40 years of experience in the industry with that of veteran advisor and managing director Frank Epinger.

And in Washington, DC, advisor Jonathan Bulman becomes part of the Summit Financial Networks region of Cetera. Having managed around $140 million AUA at Osaic, he joins the firm with experience in wealth management, financial planning, and insurance.

Other advisor moves this week include a $1 billion RIA team joining Creative Planning in California and EP Wealth boosting its presence in Kentucky.