Mission Wealth expands in Texas with Logic Capital merger

Mission Wealth expands in Texas with Logic Capital merger
The deal extends Mission Wealth's footprint into Houston while boosting it to $10.6 billion in assets under management.
JAN 28, 2025

Mission Wealth is strengthening its presence in the Lone Star state as it kicks off its 2025 deal calendar.

The fim has announced a merger with Houston-based Logic Capital Management, a financial advisory firm managing over $400 million in assets.

The deal represents Mission Wealth’s first partnership of 2025 and its largest integration to date. As part of the agreement, Logic Capital's founder, Toby Whitby, and senior wealth advisor, Donnie Roberts, will join Mission Wealth as equity partners, bringing the total number of partners at the firm to 51.

“This merger marks an exciting chapter as we expand our footprint into Houston, one of the nation’s most vibrant and economically dynamic cities,” Matthew Adams, CEO and managing partner at Mission Wealth, said on Tuesday. “By combining our resources and expertise, we can provide an even higher level of service, helping more clients achieve their financial goals.”

Founded in 2006, Logic Capital Management specializes in financial planning and investment management for individuals, families, business owners, and professionals in the Houston metro area. Along with Whitby and Roberts, wealth advisor Paige Guinn and senior client service representative Mallory Blanton will also join Mission Wealth.

The firm emphasized that the transition would be seamless, with additional resources being provided to enhance client services.

“The team at Mission Wealth impressed me from the very beginning. I knew I had found good people to partner with on behalf of all Logic Capital constituents. The future is bright,” said Whitby.

This merger increases Mission Wealth’s nationwide reach to over 3,900 client families and pushes its total assets under management to more than $10.6 billion.

In October, Mission Wealth deepened its presence in the Midwest via a merger with Stonepath Wealth Management.

Latest News

A year after sale, Commonwealth Financial and LPL start cutting staff
A year after sale, Commonwealth Financial and LPL start cutting staff

Commonwealth Financial joins a number of firm that have recently cut jobs.

Pension funds sue Primoris, allege it hid solar cost overruns from investors
Pension funds sue Primoris, allege it hid solar cost overruns from investors

A slow drip of disclosures, an executive exit, and a stock that fell hard before the suit landed

Unpaid caregivers face steeper financial hurdles on path to retirement, EBRI finds
Unpaid caregivers face steeper financial hurdles on path to retirement, EBRI finds

New research finds unpaid caregivers are more likely to struggle with debt, lower savings and diminished retirement confidence than non-caregivers.

Volatility: Best and worst of times
Volatility: Best and worst of times

Large broker-dealers and registered investment advisors have, since 2020, been developing or sticking to strategies and tactics to combat the pain of intense, short-term market volatility

Want to win in the advisor wars? Then make sure you’re offering plenty of choices
Want to win in the advisor wars? Then make sure you’re offering plenty of choices

Centaurus Financial touts its independence as a key selling point at a time when many firms are being swallowed up.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income