RayJay breakaway RIA Crux joins Arete Wealth network

Crux Wealth Advisors, an independent RIA firm launched recently by a top former RayJay advisor, has entered into a crucial strategic partnership.

On Wednesday, Arete Wealth revealed that Crux, which officially launched earlier this month, has joined its expanding network.

The partnership is part of a broader multi-year services agreement with Arete Outsource Solutions, which will allow Crux to utilize Arete's proprietary technology platform.

Under the agreement, Crux’s advisors will now operate under Arete Wealth’s broker-dealer and utilize its alternative investment and insurance services. The collaboration is designed to support Crux's growth strategy, particularly through mergers and acquisitions with other financial advisory teams that share similar goals and values.

“Our strategic partnership shows a mutual commitment to upholding the highest standards of excellence in wealth management,” Joshua Rogers, CEO and founder of Arete Wealth, said in a statement Wednesday. “It is a significant step forward for both firms.”

Crux Wealth Advisors founder and CEO Travis Alexander, a top next-gen advisor who ended his affiliation with Raymond James to set up his firm, commended Arete Wealth’s “robust platform … with comprehensive back-office support,” as well as the access it provides to alternative investments and other financial services.

Recently in July, Arete deepened its relationship with BNY Pershing through new long-term clearing, custody, and technology agreements, giving Arete Wealth’s advisors access to BNY Pershing X’s Wove wealth management platform.

Beyond making strategic sense, Rogers said the partnership stands out for the “like-mindedness … collaboration, and visionary approach to decision-making,” as well as the alignment in “values of excellence and integrity” between both firms.

“This partnership will drive significant growth and deliver enhanced value to clients, setting new standards in the wealth management industry,” he added.