| Rank | Firm | Website | Head of RIA custody business | # of clients | % change vs. 2011 | Assets under custody ($M) | % change vs. 2011 | Min. assets of advisers |
|---|---|---|---|---|---|---|---|---|
| 1 | Schwab Advisor Services* | schwabadvisorcenter.com | Bernie Clark, EVP, head of Schwab Advisor Services | 7000 | 0.0% | $735,000.0 | 5.3% | None |
| 2 | TD Ameritrade Institutional* | tdainstitutional.com | Thomas Nally, president | 4500 | 0.0% | N/D | N/A | None |
| 3 | Fidelity Institutional Wealth Services | fiws.fidelity.com | Michael Durbin, president | 3,300 | 0.0% | $553,200.0 | 6.1% | $15 million (new advisers); $10 million (RIAs) |
| 4 | Trade-PMR Inc. | tradepmr.com | Robb W. Baldwin, president, CEO | 1,230 | 24.9% | N/D | N/A | None |
| 5 | Scottrade Advisor Services | advisor.scottrade.com | Brian A. Davis, director | 1,100 | 20.2% | N/D | N/A | None |
| 6 | Shareholders Service Group | ssginstitutional.com | Peter Mangan, president, CEO | 975 | 8.3% | N/D | N/A | None |
| 7 | Pershing Advisor Solutions | pershing.com/ria | Mark Tibergien, CEO | 525 | -20.2% | $100,200.0 | 10.4% | $100 million |
| 8 | Folio Institutional | folioinstitutional.com | Greg Vigrass, president, CEO | 377 | 7.7% | N/D | N/A | None |
| 9 | Raymond James Financial Services, Investment Advisors Division | advisorchoice.com/ria | Bill Van Law, president | 275 | 25.0% | $7,200.0 | 11.3% | $50 million |
| 10 | LPL Financial LLC** | joinlpl.com | Matthew Enyedi, senior vice president of RIA services | 152 | 18.8% | $27,081.02 | 38.0% | $10 million |
| 11 | National Advisors Trust Co. | nationaladvisorstrust.com | Kevin Hobbs, vice president of operations | 139 | 1.5% | $7,469.9 | 0.0% | None |
| 12 | Trust Co. of America | trustamerica.com | David Barry, CEO | 136 | -1.4% | $10,000.0 | -2.0% | None |
| 13 | RBC Advisor Services | rbc-as.com | Catie Tobin, head of RBC correspondent and adviser services | 90 | 9.8% | $10,400.0 | 2.0% | $100 million |
From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.
Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.
“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.
Sellers shift focus: It's not about succession anymore.
Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.
RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.
As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.
