Wealth Enhancement Group gains first foothold in Utah

Wealth Enhancement Group gains first foothold in Utah
The national independent wealth firm has acquired a $272M planning team in Farmington, pushing its client assets past $85.7B.
JUL 12, 2024

Wealth Enhancement Group has expanded its reach into Utah with its latest RIA acquisition.

The national independent revealed that it has acquired Rock House Financial, an independent registered investment advisor based in Farmington, Utah.

The deal adds a 10-person team, including four financial advisors and six support staff, to Wealth Enhance Group’s operations.

The team, which is led by founder Bob Aamodt alongside advisors Nicole Roberts and Zach Nelson, manages more than $272 million in client assets, catapulting Wealth Enhancement Group’s total client assets past the $85.7 billion mark.

Rock House Financial provides a wide range of services such as financial planning, asset management, charitable giving strategies, and advice on retirement plans for small businesses.

Founded in 1998 by Aamodt, Rock House Financial primarily serves clients along the Wasatch Front. The firm's advisors have experience working with business owners, women, and social media influencers.

“We are excited to establish a presence in Utah through our latest partnership with Rock House Financial,” Jeff Dekko, CEO of Wealth Enhancement Group, said in a statement.

Dekko commended his firm’s latest additions, noting their passion to “[help create] a more confident future for their clients.”

“This partnership will increase our ability to continue offering exceptional service, advice, and investment solutions to our clients,” said Aamodt, who has more than 26 years of experience as a financial advisor and 21 years registered with Finra according to his BrokerCheck profile.

Aamodt also highlighted the opportunity to shift IT, compliance, legal, and several other functions to Wealth Enhancement Group’s central functions.

The firm’s acquisition of Rock House Financial comes on the heels of its adding the $123 million hybrid RIA Peak Financial Services in Massachusetts, which marks its fourth stake planted in the state.

Latest News

SEC Says Game Service Roblox Part of ‘Active Investigation’
SEC Says Game Service Roblox Part of ‘Active Investigation’

Short sellers previously said the company was under investigation, though Roblox denied allegations.

Musk’s DOGE descends on CFPB with intention to shut it down
Musk’s DOGE descends on CFPB with intention to shut it down

The Consumer Financial Protection Bureau is in the crosshairs of the Republican group that is widely attempting to dismantle government agencies.

Advisor fighting Finra banishment loses $17.7 million dispute with old firm
Advisor fighting Finra banishment loses $17.7 million dispute with old firm

National Securities Corp. sued the advisor in 2020, alleging breach of contract and unjust enrichment.

Job numbers, inflation leaving room for Fed to hold rates
Job numbers, inflation leaving room for Fed to hold rates

Recent data support a measured pace by the Federal Reserve for the year ahead.

Private assets remain hot despite surging stock market
Private assets remain hot despite surging stock market

Financial advisors are still adding alternatives despite the surge in publicly traded stock prices

SPONSORED Taylor Matthews on what's behind Farther's rapid growth

From 'no clients' to reshaping wealth management, Farther blends tech and trust to deliver family-office experience at scale.

SPONSORED Why wealth advisors should care about the future of federal tax policy

Blue Vault features expert strategies to harness for maximum client advantage.