Wealth Enhancement Group plants third stake in Oregon

Wealth Enhancement Group plants third stake in Oregon
The team at Northwest Investment Counselors.
The serial acquirer's latest RIA partnership adds more than $673 million in client assets while strengthening its presence in the Pacific Northwest.
JAN 14, 2025

It appears that Wealth Enhancement Group, the giant and still-growing RIA aggregator, isn't quite done updating its 2024 deal calendar.

On Tuesday, the firm announced its acquisition of Northwest Investment Counselors, a Lake Oswego, Oregon-based RIA managing over $673 million in client assets.

The deal, which closed on December 31, marks Wealth Enhancement’s 21st transaction of the year and its third location in Oregon.

Over the first nine months of 2024, Wealth Enhancement acquired $5.7 billion in client assets across 11 deals, making it the most active RIA acquirer in Echelon Partners' Q3 2024 RIA M&A deal report.

Northwest Investment Counselors, founded in 1998, provides investment management, trust services, and financial planning to clients in Oregon and Washington. The firm’s team includes five advisors and three support staff, led by principals Mark Scarlett, Matthew Roehr, and Michelle Castano Garcia.

"Wealth Enhancement is pleased to officially announce our partnership with Northwest Investment Counselors as we expand our presence in the Pacific Northwest," Jeff Dekko, chief executive officer of Wealth Enhancement, said in a statement Tuesday.

"This collaboration not only bolsters our bench of experienced professionals but also broadens the scope of services we offer and enables us to better serve clients in the growing region," he continued.

For Northwest Investment Counselors, the partnership offers an opportunity to build on its mission of helping clients “live well, retire better.” Scarlett, principal and portfolio manager at the firm, expressed optimism about the benefits of the merger.

"Our firms share a similar wealth management philosophy, with a deep focus on delivering the best possible advice for each client," he said, underscoring the opportunity to "strengthen our capabilities, deepen our resources, and allow us to continue prioritizing the needs of our valued clients.

Wealth Enhancement's announced partnership with Northwest Investment Counselors came shortly after it unveiled its acquisition of Danison & Associates, an Ohio-based independent RIA.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.