TD Ameritrade urges advisers to adopt its next-generation Veo One platform

Technology is a major theme at TD Ameritrade Institutional’s 2018 National LINC conference this week in Orlando, Fla., as the custodian tries to get more independent advisers to switch from its legacy Veo technology platform to the next-generation Veo One.

TD expects to train and onboard 2,000 more firms over the coming year. On Wednesday, the company announced 47 new features and functions to Veo One, claiming the dashboard now has virtually all the functionality as the legacy system.

TD added new data analytics and visualization tools to the Veo One desktop. The new features build upon the FA Insight Benchmarking Tool, which TD acquired in 2016.

Six new technology vendors have integrated with Veo One since June 2017, bringing the total number of integrated applications to 22. When the company first introduced Veo One at the 2015 LINC conference, promising a single desktop to tightly integrate adviser’s technology tools, only six integrations were initially available.

Veo One also includes a new account opening wizard, a status tracker, and remote deposit capture. Integrated technologies can communicate with and receive updates from the custody platform, which the company said will increase efficiency for advisers.

TD Ameritrade Institutional president Tom Nally said the focus on technology is intended to help advisers keep pace with accelerating pace of change in adviser fintech.

(More: How advisers can survive disruptive technology)

In order to stay relevant in this time of exponential change, advisers must adopt a future-forward mindset — an ability to play their businesses forward not just the next four quarters but the next five to 10 years,” Mr. Nally said. “A changing world doesn’t have to be intimidating or frustrating. We think it’s an opportunity and a good reason to be excited about tomorrow.

Related Topics: TD Ameritrade Institutional