Franklin Templeton wants to transform the industry through Microsoft AI partnership

Franklin Templeton wants to transform the industry through Microsoft AI partnership
The collab will use AI to power-up digital transformation at scale.
MAY 01, 2024

Franklin Templeton is building an advanced financial AI platform and is working with Microsoft to drive the project forward.

The investment firm will leverage Microsoft Azure AI services to enable it to rapidly introduce AI to its processes and speed up digital transformation at scale. With the capabilities the new platform will offer, sales and marketing teams will be empowered to create personalized client support, but this is just the start.

“The platform will use a multi-layer intelligence approach, where individual AI capabilities can be synchronized to create an advanced level of intelligence for our business,” said Deep Srivastav, Head of AI for Franklin Templeton. “As we went through our early work on this, we realized how cutting edge this can be and decided to build this together.”

The initial focus on personalization will bring together the usually separate scopes of structured data and contextual financial information. But the combination will give Franklin Templeton the ability to rise above simple summaries and conversations that are frequently the limitations of AI usage.

“The future of how we work with clients to best meet their desired investment outcomes will require strong technological resources,” said Jenny Johnson, President and CEO of Franklin Templeton. “The newly introduced platform we are building with Microsoft marks a pivotal moment in Franklin Templeton’s journey, empowering sales and marketing teams to deliver unparalleled service while simplifying information consumption for clients. We are excited to collaborate with Microsoft to bring this innovative solution to the marketplace.”

Bill Borden, Corporate Vice President, Worldwide Financial Services for Microsoft, said that the collaboration and the new platform “ushers in a new realm of capabilities for the industry, helping drive the personalization that today’s clients expect.”

AI IS EXPANDING

The possibilities for artificial intelligence in the financial services industry is growing fast and there are many innovative solutions coming to market.

Recently, Boston-based Consilience.ai announced the early access launch of its proprietary AlphaIQ, an innovative analysis platform for investment professionals to leverage data for decision-making by collating decades of cross-industry data.

“Our goal with AlphaIQ is to empower finance professionals with a tool that enhances their analytical capabilities and provides a clear, traceable path to every insight,” said Harry Glorikian, CEO of Consilience.ai. “This level of detail and transparency is crucial for informed decision-making and represents a significant advancement in language analysis.”

Latest News

Western Asset agrees to $100M SEC penalty over cherry-picking scheme
Western Asset agrees to $100M SEC penalty over cherry-picking scheme

Franklin Resources' fixed-income unit settles SEC charges and closes firm-level DOJ and regulatory probes, but Kenneth Leech's criminal case continues.

It’s the age of risk, and the financial advice industry is blowing it
It’s the age of risk, and the financial advice industry is blowing it

“Wall Street is building dynamite and charging clients a fortune when they buy it,” one executive said.

Where investment returns meet tax returns: Why integrating wealth management and tax services matters
Where investment returns meet tax returns: Why integrating wealth management and tax services matters

Beyond rising client demand, firms and advisors with a focus on delivering tax alpha are in a better position to compete and thrive in the face of growing industry challenges.

PDT rule removal opens active trading to millions of retail investors
PDT rule removal opens active trading to millions of retail investors

Brokerages roll out real-time risk frameworks as $25,000 equity barrier falls after 25 years.

The wealth transfer isn't a logistics problem. It's a relationship problem
The wealth transfer isn't a logistics problem. It's a relationship problem

Some advisors are focused on moving assets. The families who trust us are worried about something far more important

SPONSORED Estate planning isn't a service add-on. It's your retention strategy.

As $84 trillion prepares to change hands, advisors who treat estate planning as peripheral are quietly building a sieve, not a book.

SPONSORED Why strategy matters more than performance

In volatile markets, the advisors who win aren't the ones with the best calls - they're the ones whose clients stay the course.