Farther, an RIA backed by the investment arm of Google’s parent company, has built a new AI chat assistant to tell advisors which clients deserve prioritized attention relating to the individual circumstances of their taxes, account balances, investments, and life events.
The chatbot, referred to as AI Analyst, was integrated into Farther’s wealth management platform starting in December. It was built off the company’s internal database of client information, accounts, and workforce operations. A common use case for the tool so far has been advisors asking which clients are nearing the age of 65 to then trigger retirement conversations with those clients, explained Farther's product leader Karishma Motwani.
“So far, we're finding that most of the questions asked are around data aggregation, so things like whose birthdays are coming up, or which of my clients have the most cash,” said Motwani, director of technical product management at Farther. “Stuff like that, where you might usually go ask your analyst to say go find this information for me and come back.”
About a third of Farther’s advisor base have thus far used its AI Analyst, or 67 of nearly 200 advisors, according to Motwani. Advisors are also using the chatbot to help flag which clients have accounts that have not met RMDs (required minimum distributions), have high idle cash balances or accounts with insufficient cash, or which clients could be particularly prone to volatile stock market movements.
For example, Farther’s app lets advisors enable an auto-trading feature on client accounts. AI Analyst can provide advisors with a list of which clients have auto-trading enabled, giving the advisor a proactive headstart on vulnerable clients before their panicked calls come in.
“Now you know [an advisor] really only these clients that I need to pay attention to that are going to have buys and sells this week as a result of the volatile markets,” said Motwani.
Farther says it now manages $15 billion in assets after previously announcing in July 2025 that it surpassed $13 billion in recruited assets, including assets under management from current advisors and advisors set to join the firm. Its latest chatbot follows an AI investment proposal tool that Farther debuted for advisors last year.
Shares of publicly-traded wealth management giants like Schwab, Raymond James, and LPL dropped last week, with some analysts linking the sell-off to threats posed by AI amid the launch of an AI tax-planning tool from custodian fintech Altruist. Back-office workers who provide support tasks to advisors face the biggest risk in the financial advice industry of having their jobs replaced by AI, InvestmentNews reporter Bruce Kelly wrote in a recent column.
“Historically, these folks would go tell a customer service person on the Farther team, can you run this report for me? And someone would manually do it, pull a bunch of data and do it in Excel and email it back to them. Now they don't need to do that, they're just asking the chat. So that's really the benefit that we're seeing here,” Motwani said of Farther’s AI Analyst tool.
Farther was founded in 2019 as a tech-focused wealth management startup. It has raised more than $118 million in total funding from a slew of venture capital investors including CapitalG, which is the growth fund of Google’s parent company Alphabet and was previously known as Google Capital.
Motwani explained that CapitalG has been “incredibly supportive” in lending Google’s AI infrastructure to support product development at Farther. Google’s Gemini is among the leading U.S. AI chat systems, alongside OpenAI’s ChatGPT, Anthropic’s Claude, and Elon Musk’s xAI.
“Because CapitalG is one of our investors, the entire firm has early access to new features under Gemini, and that is a large component of what's being used today [at Farther]” said Motwani. “We take that data, we store it into our databases, and then have our AI analyst speak on top of it. So the benefit that we're really getting is all of Google's work and Gemini's work is an input into our work that we can build on top of.”
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