Osaic adds Scribe AI to build step-by-step guides for advisors

Osaic has added Scribe to its technology offerings for advisors, giving them a new AI tool to capture the processes needed for onboarding, training materials, and other workflows.

San Francisco-based Scribe was valued at $1.3 billion in November after raising a $75 million Series C round. The startup has built an AI-powered software for employees to screen record and screenshot their sessions performing tasks, intended to later be shared with teammates or new hires looking to learn those tasks. Scribe creates AI-powered step-by-step guides intended to better visualize workflows compared to manual guides companies traditionally share with employees. 

“Scribe brings a powerful new capability to our platform by helping advisors capture how work actually gets done and turn it into clear, usable guidance,” said Anthony Lancaster, SVP, chief data officer at Osaic. “By reducing the time and effort required to document processes, this solution allows advisors to operate more efficiently, onboard team members faster and focus more of their time on delivering value to clients.”

Osaic's network of broker-dealers and registered investment advisors spans over 10,000 financial advisors. The company says that it expects Scribe's AI tool will enable teams to create process documentation up to 12x faster and locate information 63% faster than traditional timelines. According to research from Kitces, the average senior advisor spends 2.8 hours per week on administrative tasks, equaling to about 7% of their 40-hour work weeks. 

Scribe's website says its product has five million users across 600,000 organizations, including Fortune 500 companies such as LinkedIn, Mindbody, Intuit, T-Mobile, Northern Trust, New York Life, and Intel. Osaic, which is reportedly bringing Bain Capital as a new investor, has existing integrations with various AI tools for advisors including meeting assistant notetaker platforms Zocks and Jump, Wealth.com and Vanilla for estate and tax planning, and FINNY for client prospecting and marketing support.

“Scribe gives teams a complete picture of how work actually gets done — what can be improved, and what’s ready to scale as best practice,” said Jennifer Smith, CEO and co-founder of Scribe. “We’re thrilled to partner with Osaic to bring that clarity to financial advisors, giving them the context layer for their business, reducing friction, and transforming how they work.”