WealthReach rolls out AI referral engine to systematize advisor growth strategies

WealthReach has introduced a new AI-driven referral tool designed to help advisory firms generate more consistent client-driven growth, building on decades of established referral marketing practices.

The New York-based firm said its latest offering, Multiply, integrates long-standing referral methodologies into an automated platform aimed at registered investment advisors and wealth management firms. The launch follows the company’s acquisition of intellectual property from Model FA, a consulting business known for its work in referral-based growth strategies.

Multiply is intended to translate what had historically been delivered through hands-on coaching into a scalable, technology-enabled system. By embedding these practices into its platform, WealthReach is positioning the tool as a way for firms to operationalize referral generation rather than rely on informal or inconsistent efforts.

“Every advisor wants referrals, but most don't understand the strategies that lead clients to refer,” said David DeCelle, co-founder and chief partnerships officer at WealthReach. “The facts are that over 80% of clients are willing to refer their advisor, but most never do. Multiply gives advisors the infrastructure, tools and automation needed to execute the elements of client referrals that most advisory firms struggle to get right.”

DeCelle previously led Model FA, where he worked with more than 250 RIAs on organic growth initiatives. The firm also drew on the work of referral specialist Dan Allison, whose Feedback Marketing framework underpins much of the methodology now incorporated into Multiply.

The new engine focuses on helping advisors refine how and when they approach referral conversations, while also supporting more tailored communication and systematic follow-up. The platform includes a library of more than 50 training videos, interactive learning modules, and a conversational AI interface built on Allison’s knowledge base.

WealthReach co-founder and CEO Michael Barrasso said the goal of acquiring Model FA’s intellectual property was to broaden access to these strategies.

“This is what the Model FA IP acquisition was built to do,” Barrasso said. “We didn't acquire that IP to sit on it. We acquired it because the Feedback Marketing methodology is the most proven referral system in the advisory industry, and we knew we could take what previously required dedicated person-to-person engagement and turn it into something every firm on our platform could use starting day one.”

Multiply becomes the third component in WealthReach’s broader growth platform. It joins tools designed to boost online visibility and identify prospective clients, creating a system where referral activity feeds into broader marketing and outreach efforts.

The company said the platform incorporates compliance considerations, including FINRA gift limits and SEC marketing rules, into its referral workflows.