The race is on to harness AI's full power for advisors

Lauren Williams, of ProsperPlan Wealth, and Channing Olson, of Wealthspire, join InvestmentNews' James Burton to run the rule over AI tools, how advisors can use them efficiently, and what the future might hold.
  • Feb 24, 2026

From independent RIAs to broker-dealer and wirehouse giants, firms are racing to stitch together note-taking bots, CRMs, planning software and custodial platforms into a single, intelligent workflow engine that can add meaningful efficiency to an advisor’s practice. Industry executives say whoever cracks that integrated ecosystem first could own the next decade of advisory technology.

“We’ll have an entire ecosystem,” said Lauren Williams, co-founder of ProsperPlan Wealth and an advisor with NewEdge Advisors. “I really think someone’s going to bring this ecosystem together where these primary tools are just going to work, and they’re going to do exactly what you need without having to think about it.”

Williams spoke at an InvestmentNews roundtable titled “Harnessing AI in Wealth Management,” alongside Channing Olson, private client chief operating officer at Wealthspire.

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