Want to invest in part of a luxury auto? There's a new platform for that

Want to invest in part of a luxury auto? There's a new platform for that
Investors can now own a piece of rare, luxury, investment-grade vehicles.
SEP 05, 2023

Investing in collectibles can require significant funds but owning part of something that others can only dream of offers some of the prestige for far fewer dollars.

A new platform from duPont Registry gives investors the opportunity to own a piece of a rare, luxury, investment-grade automobiles through fractional equity ownership, in partnership with specialists in the field Rally.

“Over the next five years, the classic car market is expected to grow to $51.3 billion, and we are offering everyone the ability to fractionally collect luxury automobiles and invest behind their passions,” said Rob Petrozzo, chief product officer and co-founder of Rally.

Investors can browse carefully curated vehicles on the dR Invest platform as of Tuesday, with equity purchase and sale transactions coming in the next few weeks, offered by Rally and executed by broker-dealers registered with the Financial Industry Regulatory Authority Inc.

Rally is backed by Jimmy Kimmel's Wheelhouse, Alexis Ohanian, Kevin Durant’s Thirty Five Ventures and others and has enabled over 500,000 investors and collectible car enthusiasts to have access to the rarest investment-grade vehicles since its inception.

The platform also includes watches, rare books, fine art, wine, high-end sports memorabilia, blue chip NFTs, dinosaur fossils, rare books, and more.

“Before, my co-founders and I started Rally, we would collect duPont Registry magazines, being inspired by the state-of-the-art automobiles on each page. Strong collector communities, like the one duPont Registry has grown for over three decades, is the reason why Rally exists today,” Petrozzo added.

Latest News

MAI inks mega-deal with Evoke Advisors to form $60B AUM firm
MAI inks mega-deal with Evoke Advisors to form $60B AUM firm

The strategic merger of equals with the $27 billion RIA firm in Los Angeles marks what could be the largest unification of the summer 2025 M&A season.

Employees tapping retirement funds amid financial strain, led by Gen Zs
Employees tapping retirement funds amid financial strain, led by Gen Zs

Report highlights lack of options for those faced with emergency expenses.

LPL Financial on target to retain 90% of Commonwealth financial advisors, Wolfe Research analyst says
LPL Financial on target to retain 90% of Commonwealth financial advisors, Wolfe Research analyst says

However, Raymond James has had success recruiting Commonwealth advisors.

Culture x capital: A new frontier for RIAs & UHNW clients
Culture x capital: A new frontier for RIAs & UHNW clients

In a saturated market of PE secondaries and repackaged alts, cultural assets stand out as an underutilized, experiential, and increasingly monetizable class of wealth.

Elon Musk's DOGE compromised critical Social Security data, whistleblower claims
Elon Musk's DOGE compromised critical Social Security data, whistleblower claims

A complaint by the Social Security Administration's chief data officer alleges numbers, names, and other sensitive information were handled in a way that creates "enormous vulnerabilities."

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.