LPL is strengthening its independent advisory presence in the East with the addition of a family RIA practice in Florida from Merrill Lynch.
The firm announced Monday the launch of Grafton Wealth Advisors as an independent practice, in partnership with its Strategic Wealth Services model. Founded by financial advisors Sarah Grafton, William "Will" Grafton IV, and Dexter Grafton, the new firm is embarking on a mission to deliver personalized financial solutions.
With a reported $580 million in managed advisory, brokerage, and retirement plan assets, the trio is transitioning from Merrill Lynch to further their family's legacy in financial advising started in 1972 by their father, William "Bill" Grafton III.
Operating out of Winter Park, Florida, the Grafton siblings bring a blend of individual expertise and a shared commitment to safeguard the financial well-being of their client base of multigenerational high-net-worth households and business owners.
They offer a suite of services to address complex financial needs including advanced estate and philanthropy planning, income tax strategy, trustee services, alternative investment platforms, as well as tailored banking and lending solutions.
The team is complemented by client relationship managers Tanya Carroll and Percy Canteenwalla.
"With our family dynamic and service-oriented team, we put clients at the center of everything we do and take a proactive approach to give them the best possible experiences and results," Sarah Grafton, a 15-year veteran of the industry, said in a statement.
Her professional accolades include recognition from former presidents Barack Obama and Donald Trump, as well as local business awards.
The team's decision to align with LPL Financial was driven by the desire for greater operational autonomy and enhanced client service capabilities, as well as the Strategic Wealth Services’ flexible model that allowed Grafton Wealth Advisors to launch as a boutique practice.
"This move puts us in a better position to provide highly customized strategies and independent financial advice in our clients’ best interests, outside of corporate pressure," said Dexter Grafton.
The Grafton team's commitment to service extends into their community and diverse philanthropic efforts, from supporting veterans to engaging with local charities.
Earlier this month, LPL onboarded seven Minnesota-based advisors from Osaic, where they had managed around $700 million in assets.
In late February, LPL landed another sizable book of business from Merrill Lynch as it welcomed the $1 billion team at Pennsylvania-based Continuity Private Wealth.
Nine-month electronic trading freeze and share lending program at the center of dismissed claim.
Meanwhile, Rossby Financial's leadership buildout rolls on with a new COO appointment as Balefire Wealth welcomes a distinguished retirement specialist to its national network.
With a smaller group of companies driving stock market performance, advisors must work more intentionally to manage concentration risks within client portfolios.
Professional athletes are often targets of scam artists and are particularly vulnerable to fraud.
The brokerage giant tells Wall Street it will use artificial intelligence to reach clients it has never been able to serve — and turn the technology's perceived threat into a competitive edge.
As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management
Growth may get the headlines, but in my experience, longevity is earned through structure, culture, and discipline
