Women and Investing: Your questions answered

This afternoon, InvestmentNews is hosting the first webcasts in a year-long series focused on working with female clients. Today's webcast, Attracting women clients: Adviser success stories, will feature experts talking about how financial advisers have effectively marketed to - and cultivated strong relationships with - female clients. InvestmentNews deputy editor Evan Cooper will be moderating and fielding your questions for the panel this afternoon. But we have already received more than 70 questions in advance of today's webcast, so we'd like to start the conversation a little early - and allow it to continue well beyond the webcast. Below are several questions that we have received from advisers about Women & Investing. Mr. Cooper and our experts will offer their thoughts - and we encourage you to submit your questions here in the comment box as well. This is a very important topic to InvestmentNews, as we detailed in our recent special report, and we recognize how crucial it is, and will be, to your business going forward. So far, here are some key questions that advisers have for our experts: • Are women more inclined than men to discuss long-term care risks and costs? What approach(es) might they be most receptive to? • Do women like to be marketed to as women? How are Millennial women different than Gen x women and Boomer women? • How can social media best be used to engage this segment? • How do I get women interested in learning more about financial planning? How do I build the sense of urgency?