When you grow organically to $1.2 billion in assets under management in nine years, you must be doing something right.
Ted Jenkin, CEO of oXYGen Financial Inc., co-founded his firm in 2009 after a long stint with a large corporation. He decided to appeal to the financially emerging and then-untapped Gen X and Y markets.
He attributes much of the firm’s success to his early embrace of social media. Most people search for an adviser online, so Mr. Jenkin aggressively experimented with new strategies via blogging, YouTube and podcasting.
“You cannot succeed on social media by being Switzerland. Those who succeed socially in life tend to have a viewpoint and a voice,” Mr. Jenkin said.
He cited several early-to-market innovations that attracted younger people to his firm (the average client age is 47):
• Inventing and trademarking the term “private CFO”
• Charging clients on a monthly basis • Providing account aggregation
• Changing the look of the office to feel homey and welcoming
The leap into entrepreneurship wasn’t hard for Mr. Jenkin. He learned what it was like to rely on his own wits at 18 when his father passed away and left the family with no money.
“It spurred me to get into this business,” he said. “And I made the choice not to fail. I never forget what it’s like to have nothing.”
A $141M judgment and a federal asset freeze collide over one shrinking pool
The firm's CFO and EVP of Wealth Management Solutions are the latest executives to exit the broker-dealer.
Clients are saying they would consider switching advisors if another professional offered estate planning services, according to a new Trust & Will survey.
CEO Laurel Taylor says the fintech's composable AI stack helps workers optimize dollars across Trump Accounts, 529s, 401(k)s, and other employee benefits.
The bank has swiped three private banking veterans from BNY as the city climbs the ranks of America's fastest-growing wealth hubs.
Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income
Direct indexing is on pace to outgrow ETFs and mutual funds. Northern Trust's Ken Lassner explains why the advisors who get it wish they had started sooner.
