Avantax adds $250M married duo from Edward Jones

Avantax adds $250M married duo from Edward Jones
The Lockhart, Texas-based advisor couple join the tax-focused wealth planning network with years of experience at a family-owned practice.
MAR 27, 2024

Avantax is making a pivotal step in Texas as it welcomes financial advisors Heidi and Nicholas Irwin, a married couple. Recognized for their longstanding contributions to the Lockhart, Texas, financial advisory landscape, the Irwins are transitioning from Edward Jones, where they reported managing over $250 million in client assets as of March 20.

They now align with Alliance Wealth Strategies, an Avantax affiliate, aiming to leverage the firm’s tax-focused financial planning and wealth management expertise.

The couple's journey in finance is deeply rooted in Lockhart, often celebrated as “The Barbecue Capital of Texas.”

Heidi Irwin entered the financial industry in 2014, integrating into a high-net-worth planning practice originally established by her father. Nicholas Irwin, who has 11 years of experience, according to his BrokerCheck report, joined the family business in 2020.

Their shift to Avantax was motivated by the desire for a more flexible practice management model and the comprehensive support system offered by Avantax's home office, particularly for handling complex client needs.

“We feel strongly that to do our best work, especially for high-net-worth clients with complex cases, we need access to advanced tools, resources, and experts like we know are available with Avantax,” Heidi Irwin said in a statement.

Aside from an enhanced ability to have in-depth, tax-focused planning conversations, the Irwins cited Avantax’s personal touch and community culture.

Nicholas Irwin, whose expertise lies in investment research and data analytics, anticipates the firm’s tax-intelligent planning approach will complement his ability to handle complex cases as he collaborates with other Avantax-affiliated CPAs and advisors.

“Heidi and Nic are an amazing cultural fit with Avantax, and I expect that they will be a terrific addition to both the Avantax Community and the Alliance Wealth Strategies team,” Avantax Wealth Management president Todd Mackay said.

EM debt funds a smart way to add yield, diversification to portfolios, says VanEck strategist

Latest News

NASAA moves to let state RIAs use client testimonials, aligning with SEC rule
NASAA moves to let state RIAs use client testimonials, aligning with SEC rule

A new proposal could end the ban on promoting client reviews in states like California and Connecticut, giving state-registered advisors a level playing field with their SEC-registered peers.

Could 401(k) plan participants gain from guided personalization?
Could 401(k) plan participants gain from guided personalization?

Morningstar research data show improved retirement trajectories for self-directors and allocators placed in managed accounts.

UBS sees a net loss of 111 financial advisors in the Americas during the second quarter
UBS sees a net loss of 111 financial advisors in the Americas during the second quarter

Some in the industry say that more UBS financial advisors this year will be heading for the exits.

JPMorgan reopens fight with fintechs, crypto over fees for customer data
JPMorgan reopens fight with fintechs, crypto over fees for customer data

The Wall Street giant has blasted data middlemen as digital freeloaders, but tech firms and consumer advocates are pushing back.

The average retiree is facing $173K in health care costs, Fidelity says
The average retiree is facing $173K in health care costs, Fidelity says

Research reveals a 4% year-on-year increase in expenses that one in five Americans, including one-quarter of Gen Xers, say they have not planned for.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.