LPL bags another Lincoln advisor

Brian Pflaum

The IBD expands its Southern footprint with an Alabama-based veteran with $345 million in assets.

LPL is increasing its influence in the Deep South as it welcomes an Alabama-based advisor from Lincoln. LPL Financial announced Tuesday that Brian M. Pflaum is the latest to join its broker-dealer, registered investment advisor, and custodial platforms.

Pflaum is joining the LPL network from Lincoln Financial Advisors, where he spent 26 years, according to his BrokerCheck report, and oversaw approximately $345 million in assets across advisory, brokerage, and retirement plan accounts.

His practice, now under the banner of TPG Private Wealth, is located in Birmingham, Alabama.

Since 1998, Pflaum has specialized in offering investment strategies, personalized planning, and wealth management services to affluent individuals, business proprietors, and corporate entities, particularly in the 401(k) sector.

His decision to switch firms comes after the news that Lincoln will be acquired by Osaic in a deal announced in December.

“With LPL, I have a partner with scale, one that is committed to investing in innovative solutions that will benefit both my practice and clients,” Pflaum said in a statement.

He highlighted the advantages of joining LPL, including access to a wider array of products, cutting-edge technology, enhanced research tools, and the opportunity to connect within a broader advisor community for idea exchange and network expansion.

In February, LPL announced a new high-net-worth service offering to support advisors that includes a team of attorneys, CPAs, and experienced professionals in advanced planning.

“We warmly welcome Brian to the LPL community and are honored to support his evolving business,” said Scott Posner, LPL’s executive vice president of business development.

Recently, LPL onboarded another team from Lincoln, RFS Financial Services from Texas, that oversees $140 million in assets.