LPL Financial adds $515M team from PNC

Seth Marshall of Endeavor Wealth Strategies

Indiana-based Endeavor Wealth Strategies wants to add resources to meet its high-net-worth clients’ needs.

LPL Financial has added a Fort Wayne, Indiana-based team that was managing $515 million in client assets at PNC Private Bank Trust. Endeavor Wealth Strategies, which is led by Seth Marshall, will use LPL’s broker-dealer, RIA and custodial platforms, and it will align with another LPL firm, Exemplar Financial Network.

Marshall, who served in the Marine Corp from 1995 to 2004, has 20 years of experience in the financial services industry, starting at Edward Jones in 2004 and including a previous stint at LPL, from 2009 to 2014.

Endeavor Wealth Strategies focuses on providing solutions for high-net-worth and ultra-high-net worth clients. When Marshall decided that he needed more resources to meet his clients needs, he started a search that led to his decision to return to LPL to provide more white-glove service to his wealthy families.

“LPL has evolved significantly over the last few years into an advisor-centric culture that provides ultimate flexibility and choice in how we grow our business,” Marshall said in a statement. “With LPL’s innovative capabilities and strategic resources, coupled with localized support from Exemplar, we are excited to deliver for our clients in Northern Indiana using a full complement of professional services for all their wealth management and planning needs. We are fully committed to elevating our service offering and giving clients the one-on-one attention and detail they deserve.”

“On behalf of the entire team at Exemplar Financial Network, we are thrilled to welcome Seth to the organization,” said Dave Hubbard, founder of Exemplar. “We feel his experience in leading teams, developing strategy and helping clients achieve their life’s goals will be an asset as we head into 2024.”

Other recruiting wins for LPL in February included a $1 billion team from Merrill Lynch that launched an independent practice, Continuity Private Wealth, in Doylestown, Pennsylvania, and a $150 million team from Wells Fargo, CoastPoint Financial, in Victoria, Texas.