LPL lands $860M whale from Lincoln
The broker-dealer giant is expanding its profile in Texas with a holistic planning firm working with multigenerational clients.
LPL has just made a substantial addition to its advisory network in the Lone Star State.
The firm announced it has expanded its network by incorporating Strategic Wealth Partners into its broker-dealer, RIA, and custodial platforms.
Previously affiliated with Lincoln Financial, Strategic Wealth Partners reported managing approximately $860 million across advisory, brokerage, and retirement plan assets. Led by Ryan Rayburn and R.E. “Mike” Woodard III, the group operates out of Dallas with a secondary office in Minden, Louisiana.
Strategic Wealth Partners – not to be confused with the Focus Partner firm recently integrated into Kovitz Investment Group Partners – is recognized for its tailored financial planning and investment strategies, primarily serving individual and multi-generational family clients. The team of eight, including a six-member office staff, focuses on a holistic approach to wealth management, often collaborating with CPAs and attorneys to deliver comprehensive financial solutions.
The decision to switch platforms followed news of Lincoln Financial’s impending acquisition by Osaic, prompting Rayburn and his team to seek a new partner that aligned with their client-centric philosophy.
“The north star of everything we do has always been for the client, and LPL emerged as the most seamless platform for our clients’ future financial needs,” said Rayburn, who has a 20-year record in the industry.
He emphasized LPL’s investment in technology and advisor support as critical factors in their decision, nothing how those resources “will enable us to deliver differentiated services experiences that our clients expect.”
Aside from their business, the team at Strategic Wealth Partners is committed to community involvement, actively supporting Dallas-based charities like HopeKids and Jonathan’s Place.
Scott Posner, executive vice president of business development at LPL, expressed enthusiasm about the new addition: “We welcome Ryan, Mike and their team to the LPL community and are proud they recognized us as the ideal partner for the future of their business.”
Rayburn also noted plans for expansion, aiming to attract and mentor younger advisors to strengthen their team and service offerings.
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