Kelly Park Capital streamlines private market access with PRISM 2.0

Kelly Park Capital streamlines private market access with PRISM 2.0
Dean Rubino, chief executive of KPC Private Funds
New 5-in-1 onboarding tool aims to cut subscription paperwork as advisor demand for private markets accelerates
JUL 31, 2026

Kelly Park Capital Private Funds has rolled out an upgraded onboarding system designed to compress the paperwork burden that has long slowed advisor access to private market investments.

KPC Private Funds, which gives financial advisors access to curated private investment opportunities, saide its newly upgraded PRISM 2.0 system provides a "5-in-1" onboarding experience, letting advisors and clients complete a single subscription process to allocate across multiple alternative investments rather than repeating separate paperwork for each fund.

A well-known paperwork problem for advisors

Advisors moving client capital into private equity, private credit or other alternative strategies have typically had to complete a distinct subscription and anti-money-laundering process for every fund, often reentering the same personal and financial details multiple times.

Document packages for a single fund can run past 200 pages, and a representative five-investment allocation under the old model could mean roughly 1,000 pages of paperwork, close to 15 signatures, and 30 minutes or longer to finish, according to the company's own estimates.

"Administrative complexity shouldn't be the reason advisors miss opportunities or waste valuable time on paperwork instead of serving clients," said Dean Rubino, chief executive of KPC Private Funds. "When we built PRISM, our goal wasn't simply to digitize an existing process. It was to make the operational complexity of investing in private markets virtually disappear for advisors and their clients."

By KPC Private Funds' reckonng, that same five-fund allocation now runs to about 250 pages and five signatures under PRISM 2.0 – a reduction of roughly 75% in documentation and 80% in required signatures, with the process designed to be completed digitally in minutes rather than hours.

Why the timing matters

The launch arrives as demand for private market access among advisors has become one of the wealth management industry's defining trends.

A 2025 report by AssetMark, based on an independent survey of 400 US financial advisors conducted in September 2025, found that 91% of advisors said access to private investments was critical to differentiating their practice, and that 68% of those not yet offering the asset class planned to add it within 12 months.

The same research pointed to high minimums, limited liquidity and complex onboarding as the leading barriers holding advisors back, particularly for clients with less than $1 million in asset.

A phased rollout

KPC is introducing PRISM 2.0 in stages, onboarding advisors first before extending access to their clients, an approach the company says is meant to build familiarity before wider adoption. The platform is expected to reach several hundred users this month, with additional advisory firms moving through implementation.

"As more advisors incorporate private markets into client portfolios, operational efficiency becomes just as important as investment access," Rubino said. "Technology should remove friction, not create another system advisors have to manage or another administrative burden to visit upon clients."

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