VanEck partners with Allocate to expand private markets access

VanEck has partnered with Allocate, the private markets operating system for wealth advisory firms and fund managers, to widen access to private-market strategies for financial advisors and registered investment advisors across the United States, the companies announced Wednesday.

The New York-based asset manager is using Allocate's technology and operational infrastructure – covering advisor and investor onboarding, subscription processing, compliance workflows, capital calls and investor reporting – to bring an advisor-facing private markets offering to market, according to a joint statement.

VanEck said it retains full control over strategy, product design and investor relationships, with Allocate supplying the underlying technology and back-office operations.

The VanEck deal follows Allocate's expanded partnership with Dynasty Financial Partners, under which Allocate became a preferred provider of white-label private-markets solutions for the roughly 500-advisor Dynasty Network. Dynasty reported $125 billion in assets under administration as of the fourth quarter of 2025.

Private markets access has become one of the most contested fronts in wealth management, with asset managers racing to reach advisors who have historically been shut out of institutional-grade private equity, credit and venture deals.

Read more: Why advisors need infrastructure, not just access, for pre-IPO equity

Allocate's pitch is that the infrastructure built for institutional feeder funds was never designed for managers trying to launch and control their own advisor-facing products – a mismatch that has slowed distribution even as advisor demand accelerates.

Jan van Eck, chief executive officer of VanEck, said private markets present a distinct distribution challenge.

"Private markets represent one of the most significant opportunities for investors, but they demand a different approach than traditional institutional distribution," van Eck said, noting how Allocate's platform enabled her firm to distribute its first wealth-focused private markets offering on an expedited basis.

"Their solution also integrates with our largest advisory firm clients which is a 'must have' these days," she said.

VanEck said Allocate's platform allowed it to bring its offering to advisors in a matter of weeks rather than the months typical of a traditional private-fund launch, while preserving the compliance rigor and client experience investors expect. Allocate says its network now spans more than 375 wealth advisory firms and RIAs and powers over $5 billion in assets on its platform.

Read more: The private markets boom is knocking on advisors' doors

Allocate co-founder and CEO Samir Kaji framed the deal as part of a broader shift in how advisors are building out private-markets programs for clients.

"We're seeing a fundamental shift across wealth management as advisors build more comprehensive private markets programs for clients," Kaji said. "The challenge isn't generating demand – it's providing the infrastructure that lets managers move with speed while maintaining the operational rigor private markets require."

In a previous interview with InvestmentNews, Kaji said independent firms collectively manage between $8 trillion and $10 trillion, with only a small fraction currently allocated to private assets.

The two firms said the agreement marks the start of a broader relationship, with plans to explore additional private-markets offerings for the wealth channel over time.