Latest fundraise will be used to develop its unified phone and compliant texting solution.
It’s clear platform has aspirations of taking over a much bigger chunk of financial planning beyond its estate planning roots.
Move is a bet on AI-connected workflows, but are the benefits real enough to change platforms?
‘Hunter’ expands FINNY's capabilities beyond outbound prospecting and into inbound marketing.
But will the time savings make it worth the cost?
The irony is this wave of divestment from account aggregation providers is occurring just as AI sparks promises of Big-Data-driven insights.
But have they fallen behind competing with AI-native third-party tools?
Time will tell whether advisors will see enough value to spring for the full suite add-on features.
There's a thin line technology that's differentiable enough to be offered as a standalone and what's better suited as part of a tool that advisors already use.
But will clients keep paying human fees for AI advice?
