$180M advisor rejoins Equitable from Cetera

$180M advisor rejoins Equitable from Cetera
The California-based advisor's practice focuses on Mandarin-speaking clients.
MAR 07, 2024

Equitable Advisors, a national wealth management business that includes thousands of financial professionals, is welcoming a California-based advisor back into its platform. The firm announced that Michael Shieh, who most recently managed $181 million in client assets at Cetera Investment Advisors, is returning to its network.

Based in Woodland Hills, Shieh’s practice – which is focused on the Mandarin-speaking community – provides financial planning for professionals, families, and retirees.

He started his career in the financial industry in 2014 with Equitable Advisors, which at the time was still operating as Axa Advisors.

"Since I first joined a decade ago, Equitable Advisors has undergone many great changes as it continues to establish itself as a leader in the wealth management space,” Shieh said, applauding the firm’s model of “supported independence.”

By making the move back to Equitable, Shieh will have the support to build and grow his own team while still being free to run his own business, according to the firm.

As of December 31, Equitable Advisors had $87 billion in reported AUM across 4,400 financial professionals nationwide.

“We welcome Michael to Equitable Advisors and look forward to helping him take his practice to the next level,” said John Lefferts, head of business development at Equitable Advisors.

In October, Equitable Advisors scooped up another advisory practice from Cetera as it welcomed a mother-son team in Marlton, New Jersey.

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