Bernicke Wealth Management, an Altoona, Wisconsin-based hybrid managing $530 million, has switched its broker-dealer and registered investment advisory platforms to LPL Financial.
Bernicke earlier used Triad Advisors, part of Advisor Group, as its broker-dealer and TD Ameritrade as its custodian.
Bernicke will affiliate with LPL through Great Valley Advisor Group, an office of supervisory jurisdiction.
The firm was started two decades ago by Ty Bernicke, the president and senior wealth manager, with his father. The team includes four advisers, as well as paraplanners, tech specialists and client services support staffers.
From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.
Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.
“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.
Sellers shift focus: It's not about succession anymore.
Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.
RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.
As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.
