LPL Financial has named Vaughn Harvey as its executive vice president and chief data and artificial intelligence officer, a newly created role designed to accelerate the firm’s ongoing digital modernization efforts.
Harvey will be responsible for advancing LPL’s use of AI and data analytics, with a focus on enabling more efficient processes and personalized client experiences for financial advisors. He will be based in New York.
The move comes as LPL continues to scale its internal capabilities and tools for wealth professionals. In October, the firm introduced AI Advisor Solutions, a curated suite of third-party technologies aimed at helping advisors adopt AI in a compliant and effective manner.
Harvey joins the company with more than two decades of experience in developing enterprise data strategies and managing large-scale technology initiatives. He most recently served as managing director and head of product and transformation for consumer and community bank finance at JPMorgan Chase. Earlier in his career, he held senior analytics positions at Morgan Stanley, PwC and Jefferies.
In addition to expanding advisor-facing tools, LPL has launched an internal AI Accelerator program to develop new capabilities with immediate use cases across the business. The firm is currently testing features that use AI to produce customized insights for financial planning and simplify the onboarding experience for new clients.
In February, Raymond James made a similar forward-thinking appointment as it announced the promotion of Stuart Feld, who joined the firm in 2018, to the newly created role of chief artificial intelligence officer.
LPL's appointment comes amid a period of significant expansion at the firm. Last week, the firm confirmed plans to acquire Commonwealth Financial Network in a $2.7 billion all-cash transaction, positioning LPL to further scale its advisor network while allowing Commonwealth to retain its brand.
On Monday, LPL also unveiled a strategic agreement to assume support for First Horizon Advisors, the investment services arm of First Horizon Bank. That deal will bring approximately 110 financial advisors and $16 billion in assets to LPL’s Institution Services platform, with the transition expected to close in the second half of 2025.
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