LPL taps T. Rowe Price alum as investment solutions head

LPL is bolstering its capacity to support advisors' needs for effective investment solutions with a veteran hire from T. Rowe Price.

On Monday, the firm announced its appointment of Cheri Belski as executive vice president and head of investment management solutions. In her new role, Belski will lead various key investment areas, including LPL Research, investment products, advisory platforms, and the firm's Retirement Partners division.

Belski joins LPL with more than 25 years of experience in financial services. She most recently served as global head of product at T. Rowe Price, where she had served for more than 23 years according to her LinkedIn profile. During her tenure, she was responsible for overseeing the firm’s product strategy, particularly in private markets.

Based at LPL’s Fort Mill, South Carolina office, Belski will focus on advancing the firm's strategic goals, supporting over 23,000 advisors and roughly 1,000 institutions in enhancing their ability to deliver advice and grow their businesses through a wide range of investment products.

“We are thrilled to welcome Cheri to LPL,”  Aneri Jambusaria, managing director of LPL Business and Wealth Solutions said in a statement. “Her extensive experience and diverse background — spanning sales, product, client service, distribution and operations — make her the ideal leader to continue to evolve LPL’s investment solutions and innovative services that help advisors meet the increasingly diverse and sophisticated needs of advisors and their clients.”

Among her many responsibilities, Belski will take on the challenge of growing LPL’s flagship Model Wealth Portfolios. At its recent Focus 2024 conference, the firm unveiled 200 new separately managed accounts for the MWP platform, including more than 25 additional fixed-income options.

LPL also plans to introduce 50 alternative investment products by the end of 2025. That's on top of the 12 new alt strategies the firm added recently, including hedge fund, drawdown, evergreen and tax deferral strategies.

Belski will also take charge of the firm's ETFs platform, which currently includes eight of the top 10 ETF providers as well as coverage of active ETFs. These developments aim to address growing demand for lower-cost, low-volatility options.