LPL Financial has hired Kabir Sethi, formerly head of Merrill Lynch Wealth Management’s digital platforms, as its chief product officer. He will be responsible for LPL’s technology and its wealth management platforms.
In addition, LPL shifted the role of Matt Enyedi, managing director of business solutions, to head national sales and marketing. He will lead the firm’s efforts to grow its relationship with advisers.
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The move marks the culmination of a decade-long journey for the new leader at the Ohio-based RIA and Natixis affiliate firm.
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