Cetera completes Avantax acquisition, adding $82B AUA

Cetera completes Avantax acquisition, adding $82B AUA
The Avantax team comprises 3,111 financial professionals.
NOV 28, 2023

Cetera Holdings has completed its acquisition of Avantax Inc. adding $82.3 billion in assets under administration and $42 billion in assets under management to Cetera.

The deal included Avantax’s legal entities, brand, core technology, product offerings and existing clearing and custody relationships, including a $7.8 billion RIA, Avantax Planning Partners, and there is now a unique Avantax community within Cetera with 3,111 financial professionals.

Mike Durbin, Cetera Holdings CEO, commented that the completion of the acquisition marks a “promising new chapter” for both firms.

"Partnering with Avantax is core to our growth strategy and capitalizes on Avantax's many capabilities that benefit financial professionals, affiliates and their clients,” he said in a statement. “The Avantax Community immediately builds upon Cetera's tax and wealth management capabilities and expertise, complementing our established tax-centric Cetera Financial Specialist team, and provides financial professionals another avenue for affiliation with Cetera.”

The deal also establishes a strategic relationship between Cetera and Fidelity, as Cetera expands further into a multicustodial platform.

DEAL APPROVAL

Announced in September, the $1.2 billion price tag was 180% of Avantax’s 2022 revenues and the deal was unanimously approved by Avantax’s board while shareholders entitled to vote approved the transaction by 81%.

Avantax was listed on the Nasdaq but Cetera’s acquisition takes the firm private, with holders of shares of Avantax common stock are entitled to receive $26.00 in cash per share, without interest and subject to required withholding taxes.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.