Cetera successfully rolls up its advisor businesses

Cetera successfully rolls up its advisor businesses
With a leaner organization, the broker-dealer is funneling cost savings from its streamlining effort into more support for advisors.
APR 10, 2024

Cetera is all set to enter its next chapter of growth with a leaner organizational profile. Cetera Financial Group has announced the successful completion of its advisory business consolidation, merging Cetera Advisors with its sibling registered investment adviser, Cetera Investment Advisers.

Aimed at streamlining operations and reducing costs, the savings from the effort – which was completed on schedule and under budget – are to be reinvested in advisor support and growth initiatives.

The integration is poised to enhance operational efficiency without adversely affecting affiliated advisors, with the continuing entity Cetera Investment Advisers serving as the primary RIA for legacy Cetera communities.

"This consolidation is a win for Cetera and our advisors, and we are pleased to have completed such a large-scale project so efficiently," Tom Taylor, chief sales and growth officer at Cetera, said in a statement.

Taylor noted the opportunity unlocked by the consolidation to “[reinvest] in tools and resources that will help our advisors grow their businesses and benefit their clients.”

He also lauded the project team behind the reorganization for “their commitment to our financial professionals.”

The consolidation follows a notable move in February, when Cetera launched its "Growth Guarantee" program.

That initiative assures newly affiliated financial advisors and institutions participating in the GrowthLine program a minimum 38 percent increase in their assets under administration or offers a refund of their affiliation fees up to $2,400.

The wealth giant’s ongoing charm offensive aimed at advisors is part of a larger master plan to raise its appeal on Wall Street and among bankers in the run-up to a potential IPO and stock listing within the next five years.

High-quality bonds a bargain compared to stocks, says Schroders portfolio manager

Latest News

In an AI world, investors still look for the human touch
In an AI world, investors still look for the human touch

AI is no replacement for trusted financial advisors, but it can meaningfully enhance their capabilities as well as the systems they rely on.

This viral motivational speaker can also be your Prudential financial advisor
This viral motivational speaker can also be your Prudential financial advisor

Prudential's Jordan Toma is no "Finfluencer," but he is a registered financial advisor with four million social media followers and a message of overcoming personal struggles that's reached kids in 150 school across the US.

Fintech bytes: GReminders and Advisor CRM announce AI-related updates
Fintech bytes: GReminders and Advisor CRM announce AI-related updates

GReminders is deepening its integration partnership with a national wealth firm, while Advisor CRM touts a free new meeting tool for RIAs.

SEC charges barred ex-Merrill broker behind Bain Capital private equity fraud
SEC charges barred ex-Merrill broker behind Bain Capital private equity fraud

The Texas-based former advisor reportedly bilked clients out of millions of dollars, keeping them in the dark with doctored statements and a fake email domain.

Trump's tax bill passes senate in hard-fought victory for Republicans
Trump's tax bill passes senate in hard-fought victory for Republicans

The $3.3 trillion tax and spending cut package narrowly got through the upper house, with JD Vance casting the deciding vote to overrule three GOP holdouts.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.