Raymond James welcomes Vanguard veteran in planned ETF platform launch

Raymond James welcomes Vanguard veteran in planned ETF platform launch
The broker-dealer giant has unveiled plans to launch an ETF product platform next year, led by a former NYSE leader.
JUL 18, 2024

It took a while, but Raymond James is finally building its own base in the ETF space.

On Thursday, Raymond James Investment Management, RayJay’s global asset management unit, revealed that it has appointed Mo Sparks as head of exchange traded funds.

The leadership hire is a strategic move ahead of the investment business, which reports $102.7 billion in assets managed, as it looks to expand its product offerings to include ETFs next year.

That move will result in an expanded toolkit for advisors working with Raymond James, with new exchange-traded funds to pair with its existing mutual funds, separately managed accounts, and institutional mandates.

Sparks, with nearly 15 years of experience in the ETF industry, will focus on developing the platform to expand investor access and support the firm's growth.

"We are excited Mo will be leading our expansion into the ETF space – one more avenue that we can provide as part of our overall goal to give broader choice to select, high-demand investment strategies," said Bob Kendall, president of Raymond James Investment Management, in a statement Thursday.

Sparks previously led new business development for ETFs at the New York Stock Exchange and managed relationships with more than 125 ETF issuers. He also held product management and strategy roles at The Vanguard Group, where he was involved in the development and oversight of Vanguard’s global ETF and mutual fund lineup, and played a leading role in developing, launching, and overseeing ETF Central.

“Mo’s passion for putting clients first and bringing strong products to market aligns with our culture and goals for this platform,” said Matt Johnson, head of product management and marketing for Raymond James Investment Management.

Johnson also underscored Sparks’ “strategic business mindset and thoughtful nature” as ideal qualities for a leader to build out the firm’s ETF product suite.

ETFs are a technology that allows investors unparalleled access and control over today’s investment landscape,” Sparks said.

“I am eager to build this platform at such a respected organization in support of evolving investor needs – and excited to pair the capabilities of RJIM and its boutique investment managers with the access and tax efficiency that the ETF wrapper provides,” he said.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.