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Cetera creates preprogrammed client events for advisers

Trivia night is one of a number of themed events that advisers can offer clients either in person or virtually.

Cetera Financial Group has created an “event in a box” addition to its marketing offerings for affiliated advisers that enables them to host their own live or virtual events for clients.

Advisers can pick from events that include “mixology, charcuterie board-building, mind-hacking mentalist [and] trivia night,“ Cetera said in a release.

It noted that advisers can use Cetera’s marketing tool kit to automate their event, from invitations to post-event attendance, and will have the ability to fully measure the marketing performance of events.  

[More: Summer-friendly strategies for growing your brand and community]

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