COMPANIES

Ameriprise Financial

Office address901 3rd Avenue South, Minneapolis, MN 55402 
Website: ameriprise.com 
Year established: 1894 
Company type: financial services 
Employees: 21,000+ 
Expertise: financial planning, investment management, retirement solutions, insurance, asset management, mutual funds, alternative investments, college savings, advisory services, structured products 
Parent company: N/A 
Key people: James Cracchiolo (CEO); Walter Berman (CFO); Gumer Alvero (president); William Davies (global chief investment officer); Deirdre McGraw, Heather Melloh, and Kelli Petruzillo (EVPs) 
Financing status: corporation 

Ameriprise Financial is a Minneapolis-based financial services company, serving more than 3.5 million clients and managing over $1.4 trillion in assets as of 2024. The firm offers financial planning, investment management, insurance, and retirement solutions. Ameriprise is known for its one-to-one advisor relationships and the Confident Retirement approach. 

History of Ameriprise Financial

Ameriprise Financial began in 1894, when John Tappan, just 24 years old, founded Investors Syndicate. By the end of that first year, the company managed $2,500 in assets.  

Over the next decades, Ameriprise grew through the Great Depression and paid every dollar owed to certificate owners, even as markets crashed and times were tough. 

Expanding horizons 

The company moved into mutual funds in 1940, starting with Investors Mutual Fund and adding more by 1945. In 1949, it adopted the name Investors Diversified Services, then joined American Express in 1984. By 1995, it operated as American Express Financial Advisors, with James Cracchiolo taking over as president and CEO in 2000. 

Becoming Ameriprise Financial 

The firm became an independent, publicly traded company in 2005 after one of the largest spin-offs in US history. It launched new brands, expanded its reach, and continued to acquire businesses, including H&R Block Financial Advisors during the Great Recession.  

The company also introduced the Confident Retirement approach in 2014, which shaped its personalized advice model. 

Recent milestones 

The company celebrated its 130th anniversary in 2024 as it marked more than a century of putting clients first. The company now manages over $1.4 trillion in assets and serves millions of clients. 

In 2025, Ameriprise Financial welcomed The Atlantic Group from Oppenheimer. This team manages more than $1.6 billion in client assets, further strengthening the advisor network. 

Ameriprise Financial products and services

Ameriprise Financial provides personalized investment options to match different goals and risk levels: 

Investment accounts and retirement solutions 

  • IRAs and retirement plans: tax-advantaged savings for retirement 
  • 401(k) and 403(b) rollovers: consolidation options for workplace retirement accounts 
  • retirement plan solutions for businesses: tax-deductible contributions and growth opportunities 

Investment products 

  • mutual funds: access to over 2,100 professionally managed funds 
  • stocks and ETPs: long-term growth and portfolio diversification 
  • bonds and fixed income: predictable income and risk management 
  • alternative investments: options for portfolio diversification 
  • structured notes: market exposure with downside protection features 
  • structured CDs: market exposure with FDIC insurance to limits 
  • unit investment trusts (UITs): passively managed, professionally selected securities 
  • options: rights or obligations to buy or sell securities 

Education and advisory services 

  • 529 college savings plans: tax-deferred growth for education expenses 
  • advisory solutions: hands-on or delegated investment management 

Ameriprise Financial also provides digital tools for easy account access and goal tracking. Clients benefit from ongoing, personalized advice and a strong advisor relationship. 

Culture and corporate values 

Ameriprise Financial says that it has a values-based and inclusive culture that supports individual differences and encourages achievement. The company also reports that it values work-life balance and career growth for its employees. Their stated values include: 

  1. client-focused  
  2. integrity  
  3. excellence  
  4. respect 

Ameriprise Financial states employees receive competitive pay, incentives, and access to many workplace resources. Benefits include: 

  • compensation and rewards: salary, annual and long-term performance incentives 
  • health and wellness: medical, dental, vision, on-site clinic, and fitness center 
  • insurance and protection: life, disability, and legal assistance plans 
  • work-life balance: flexible work, mothers’ room, vacation, sick leave, and holidays 
  • financial support: financial wellness program, coaching, and planning subsidy 
  • employee perks: discounts on Ameriprise products and exclusive offers 
  • education and support: tuition reimbursement and employee assistance program 
  • commuter benefits: public transit and commuter programs for easier travel 

In terms of community impact, the firm donated $18 million in 2024 through grants, matching, and individual gifts. The company supported 7,800 nonprofits and recorded 50,000 volunteer hours that year as well. Since 2009, Ameriprise Financial has partnered with Feeding America to provide 124 million meals and nearly 408,000 volunteer hours. 

About CEO James Cracchiolo and key people

James M. Cracchiolo is chairperson and CEO of Ameriprise Financial, leading a firm with a 130-year legacy. Cracchiolo has guided Ameriprise and its earlier company since 2000, building on over 45 years in financial services. He earned both his bachelor’s and MBA degrees from New York University. 

The executive team at Ameriprise Financial includes leaders with deep experience and unique responsibilities: 

  • Walter S. Berman is EVP and CFO, overseeing all financial operations and reporting 
  • Gumer Alvero leads as president – insurance and annuities, managing insurance solutions and annuity products for clients 
  • William Davies is global chief investment officer, Columbia Threadneedle Investments, guiding global investment strategy and research 
  • Deirdre D. McGraw is EVP – marketing, communications and community relations, shaping the firm’s brand and outreach 
  • Kelli Hunter Petruzillo is EVP – HR, focusing on talent development and employee engagement 
  • Heather Melloh is EVP and general counsel, handling legal matters and corporate governance 

The Ameriprise Financial leadership team works to build a client-focused culture and support a workforce of over 21,000 people. Their goal is to keep employees engaged and deliver strong results for clients. 

The future at Ameriprise Financial 

In 2025, the firm began actively recruiting leading advisors from major firms, including Commonwealth. This strategy aims to expand Ameriprise Financial’s advisor network and strengthen its future offerings for clients. 

Ameriprise also set a new record in its wealth division, reaching over $1 trillion in client assets during the third quarter of 2025. It grew advisor productivity to $1.1 million per advisor and welcomed 90 experienced advisors, which showed steady expansion. These results help the firm boost its financial position and support its growth. 

Displaying 699 results
WhatsApp imposters latest headache for advisors and clients
WhatsApp imposters latest headache for advisors and clients

App is playing an outsized role in advisor communications and it’s not just the hefty fines that have firms worried

Top Independent Broker-Dealers in the USA | 5-Star Broker-Dealers
BEST IN WEALTH JUL 16, 2024
Top Independent Broker-Dealers in the USA | 5-Star Broker-Dealers

Celebrating the leading nationwide independent broker-dealers who are making an impact with successful and innovative methods.

'Blended family situation' highlights collaborative approach
'Blended family situation' highlights collaborative approach

Multi-discipline approach has set up Ameriprise Financial Services practice for a bright future, says wealth advisor.

LPL, Schwab top 'retail broker' picks: analyst
LPL, Schwab top 'retail broker' picks: analyst

'Schwab makes ton of money on its cash, and more financial advisors means more cash,' one executive says.

Couples may talk less about finances as stress levels rise, study reveals
RIA NEWS JUN 24, 2024
Couples may talk less about finances as stress levels rise, study reveals

Despite being the most in need of open discussion, people may stay silent.

Raymond James adds veteran advisor in Central Florida
Raymond James adds veteran advisor in Central Florida

With more than 25 years’ experience, the newest addition to the broker-dealer’s employee advisor channel managed north of $250M at Ameriprise.

Ameriprise welcomes $100M advisor to its branch channel 
RIA NEWS JUN 21, 2024
Ameriprise welcomes $100M advisor to its branch channel 

Former wirehouse employee says he is ready to expand his practice.

Morgan Stanley beats ex-Fla. advisors' claims to deferred compensation
Morgan Stanley beats ex-Fla. advisors' claims to deferred compensation

Expect to see more inconsistency around deferred compensation claims, says one attorney.

Fastest-Growing in America
BEST IN WEALTH JUN 06, 2024
Fastest-Growing in America

Recognizing the leading finance firms across the US who are attracting advisors with their range of services and outstanding expertise.

Avantax welcomes ex-Ameriprise advisor in “full circle” moment
Avantax welcomes ex-Ameriprise advisor in “full circle” moment

With a reported $120M in client assets, the latest breakaway to join the tax-focused Cetera subsidiary brings with her two decades of experience.

Morgan Stanley loses another deferred comp claim to ex-advisors
Morgan Stanley loses another deferred comp claim to ex-advisors

Financial advisors are using ERISA to argue they are owed deferred compensation.

Advisors must go beyond the numbers, finalist says
RIA NEWS MAY 28, 2024
Advisors must go beyond the numbers, finalist says

InvestmentNews Awards 2024, Advisor of the Year (Regional - Northeast): Rocco Carriero, Rocco A. Carriero Wealth Partners, Ameriprise Financial.

InvestmentNews Awards 2024 Excellence Awardees
RIA NEWS MAY 16, 2024
InvestmentNews Awards 2024 Excellence Awardees

Full rundown of all the finalists ahead of the inaugural InvestmentNews Awards on June 20.

Advisor recruiting getting "irrational," says Ameriprise CEO
Advisor recruiting getting "irrational," says Ameriprise CEO

"I do believe that the market is very competitive," says Ameriprise CEO Cracchiolo.

LPL lands $500M advisor team in Texas
LPL lands $500M advisor team in Texas

The move marks the third practice LPL has recruited from Ameriprise in roughly a week.