COMPANIES

iShares

Office address: 55 E 52nd St, New York, NY 10022
Website: ishares.com/us
Year established: 1996
Company type: financial services
Employees: 19,800+ (BlackRock)
Expertise: exchange traded funds (ETFs), index mutual funds, fixed income, equity investing, thematic investing, sustainable investing, factor investing, retirement solutions, digital assets, commodities
Parent company: BlackRock
Key people: Samara Cohen (global head), Gargi Pal Chaudhuri (chief investment and portfolio strategist), Jay Jacobs, Karen Veraa-Perry, Daniel Prince, Kristy Akullian (heads), Jasmine Fan (investment strategist)
Financing status: corporate-backed or acquired

iShares is a New York-based ETF provider and the largest ETF issuer in the US and globally. BlackRock manages its lineup of more than 1,600 funds covering stocks, bonds, real estate, and commodities. The fund family oversees $5 trillion in global AUM and roughly $1.1 trillion in fixed income assets as of 2025.

History of iShares

The story of the provider started in 1973 when Wells Fargo built the first index strategy. Barclays later acquired the unit before selling it to BlackRock in 2009.

The iShares brand launched in 1996 with 17 ETFs, including the first international funds covering Mexico, Canada, and Brazil. This early move made the product line one of the first ETF innovators in the industry.

Firsts in bonds and sustainable investing

The fund family continued to lead with more firsts in the years that followed. The division launched the first bond ETFs in 2002, bringing low costs and deep liquidity to fixed income.

It introduced the first sustainable ETFs in 2005 for investors focused on ESG priorities. The provider then added the first sustainable fixed income ETFs in 2017.

Thematic and digital asset growth

The fund family expanded into thematic investing in 2019 with a new suite of ETFs. These funds gave investors access to companies driving innovation in tech, pharmaceuticals, and agriculture.

It entered digital assets in 2024 with the iShares Bitcoin Trust ETF (IBIT) and Ethereum Trust ETF (ETHA). IBIT became the fastest exchange traded product to reach $50 billion in AUM.

iShares milestones in 2024 and beyond

The provider hit major milestones in 2024 by opening its $435 billion Core S&P 500 ETF to proxy voting choice. This gave roughly 3 million retail shareholders a voice in corporate governance for the first time.

The fund family also expanded its global footprint by launching on Cboe Australia. This made it the first provider to list ETFs on all five Cboe exchanges worldwide. As of 2025, it offers over 1,600 funds with more than $5 trillion in AUM across 25 countries.

iShares products and services

iShares offers diversified, low-cost, and tax-efficient ETFs across multiple asset classes:

ETF types

  • bond ETFs: provide stability, income, and diversification for portfolios
  • factor ETFs: access stocks with historically proven return drivers
  • thematic ETFs: focus on long-term tech and consumer trends
  • buffer ETFs: target downside protection while participating in markets

Investment strategies

  • iShares LifePath Target Date ETFs: retirement solutions with a chosen target date
  • iShares Core ETFs: building blocks for long-term portfolio goals
  • sustainable ETFs: invest with ESG priorities in mind
  • income strategies: broad opportunities to seek yield

Tools and resources

  • Investment Growth Calculator: shows how contributions grow over time
  • Core Builder: demonstrates how iShares Core ETFs work together
  • ETF Comparison Tool: compare ETFs side-by-side for specific needs
  • Report Generator Tool: build customized reports with fund data

It also provides tools for financial advisors to build tax-efficient portfolios based on correlation and holdings overlap. Institutional investors can analyze ETF trade costs and liquidity through dedicated resources.

Culture and corporate values

iShares operates with what it calls a "never-finished" outlook. The ETF provider aims to stay ahead of investor needs and market changes. Its principles include:

  1. access: funds built for investors at any stage or budget
  2. value: low-cost, tax-efficient products help retain more earnings
  3. quality: high standards for tracking in all market conditions

As a BlackRock brand, employees receive various well-being benefits. Its culture centers on growth and work-life balance:

  • healthcare: medical, dental, and vision plans with telemedicine and savings accounts
  • financial support: retirement savings, tuition help, student loan and commuter benefits
  • compensation: competitive salary paired with annual discretionary bonus programs
  • physical wellness: gym discounts, preventive care, and wellness program offerings
  • emotional wellness: counseling services, volunteering opportunities, and gender transition support
  • time off: flexible PTO, parental leave, sick leave, and bereavement

Behind these offerings is a team with more than 20 years of industry experience. iShares experts track both macro and micro trends in investing.

About Global Head Samara Cohen and key people

Samara Cohen became BlackRock's global head of market development in 2025 and sits on the Global Executive Committee. Cohen previously worked at Goldman Sachs and served as BlackRock's first CIO of ETF and Index Investments. She holds a BS in finance from Wharton and an MBA from Harvard Business School.

Several leaders work alongside Cohen to guide iShares' investment strategies:

  • Gargi Pal Chaudhuri serves as chief investment and portfolio strategist for the Americas, delivering macro insights to retail and institutional clients
  • Jay Jacobs is US head of thematics and active equity ETFs, leading research on EVs, blockchain, and clean energy
  • Karen Veraa-Perry is head of iShares US fixed income strategy, producing thought leadership and helping launch new ETFs
  • Daniel Prince is the provider's head of product consulting, co-leading efforts to improve outcomes in underserved communities
  • Kristy Akullian is head of investment strategy, guiding investment decisions and insights for its clients
  • Jasmine Fan is the investment strategist, supporting market analysis and investment strategy for clients

These experts monitor micro and macro trends across global markets. Their insights help shape iShares' investment approach and product development.

The future at iShares

iShares launched the Total USD Fixed Income Market ETF (BTOT) in 2025, marking a first for BlackRock. The fund covers more of the bond market than traditional benchmarks, including bank loans and inflation-linked securities. This release shows that the provider is working to give investors more complete bond market access.

The provider's reach also extends into global equity markets. The iShares Europe ETF (IEV) returned about 35 percent in 2025, more than doubling the S&P 500's 16 percent gain. Wealth managers now cite IEV as a key benchmark when comparing European and US stock performance. This result shows how the fund family's international ETFs can help investors find growth beyond domestic markets.

The latest iShares news

Displaying 186 results
Amid oil industry profits and anti-ESG campaigns, proxy votes see less support
RIA NEWS JUN 01, 2023
Amid oil industry profits and anti-ESG campaigns, proxy votes see less support

Environmentally focused resolutions are getting double-digit support, but less than similar proposals had in 2022.

Democratization of markets doesn’t mean all investors should vote for private placements
ALTERNATIVES JUN 01, 2023
Democratization of markets doesn’t mean all investors should vote for private placements

Investor harm is occurring among so-called sophisticated investors, and strong guardrails must be put in place if access to unregistered securities becomes easier for retail investors.

Wells Fargo hires another JPMorgan executive for wealth management
Wells Fargo hires another JPMorgan executive for wealth management

Barry Simmons is at least the third senior wealth management executive Wells Fargo has hired in the last few years from JPMorgan.

LPL expands technology team with two more executive hires
FINTECH JUN 01, 2023
LPL expands technology team with two more executive hires

Kristie Edling-Day will oversee digital experience for advisors, while Nitesah Ambastha will lead technology for investors.

Backers of bill to ease small-firm regulatory burden seek Senate gains after House win
Backers of bill to ease small-firm regulatory burden seek Senate gains after House win

The legislation would force the SEC to calibrate compliance costs for small and growing businesses, including advisory firms.

Hightower takes stake in $2.3 billion New England RIA
RIA NEWS JUN 01, 2023
Hightower takes stake in $2.3 billion New England RIA

Vigilant Wealth Management has offices in Portland, Maine, and Portsmouth, New Hampshire.

Morgan Stanley sets $12 billion profit goal for wealth unit
WIREHOUSES JUN 01, 2023
Morgan Stanley sets $12 billion profit goal for wealth unit

The bank aims to almost double its profit from wealth management through asset growth, more lending and expanding markets, co-president Andy Saperstein said at a conference.

New ETF uses artificial intelligence to time the market
ETFS MAY 24, 2023
New ETF uses artificial intelligence to time the market

The fourth ETF from upstart Qraft will test the limits of AI by going in and out of the market based on what the data say.

ESG funds spurned for safer bets in Q1
RIA NEWS APR 24, 2023
ESG funds spurned for safer bets in Q1

US investors pulled $5.2 billion from environmental, social and governance funds last quarter, according to a report by Morningstar.

The latest in financial #AdvisorTech — April 2023
FINTECH APR 18, 2023
The latest in financial #AdvisorTech — April 2023

This month's highlights includes Altruist's purchase of Shareholders Service Group, BlackRock's closing of the retail arm of robo FutureAdvisor and Absolute Engagement's launch of an engagement tool.

Not investing in ESG doesn't make you anti-ESG
MUTUAL FUNDS APR 17, 2023
Not investing in ESG doesn't make you anti-ESG

As the environmental, social and governance space evolves, we're learning that the value from an investment perspective is not always best, even if it's always good.

DWS ESG fund launch sets record for sales, at another ETF's expense
MUTUAL FUNDS APR 05, 2023
DWS ESG fund launch sets record for sales, at another ETF's expense

A big client moved $2 billion from a different Xtrackers ESG exchange-traded fund to the new fund, the Xtrackers MSCI USA Climate Action Equity ETF.

BlackRock to offer two buffer ETFs that aim to limit investors' losses
ETFS APR 03, 2023
BlackRock to offer two buffer ETFs that aim to limit investors' losses

The two funds would both track the returns of the iShares Core S&P 500 ETF, using options to try to reduce potential fluctuations in investors' returns.

Why that $6.2 billion outflow from an ESG ETF is not the end of sustainable investing
MUTUAL FUNDS MAR 31, 2023
Why that $6.2 billion outflow from an ESG ETF is not the end of sustainable investing

Excluding the iShares ESG Aware ETF, sustainable funds saw positive net sales so far this year, according to data from Morningstar Direct.

Financial advisors torn between trusting the Fed and trusting the bond market
ETFS MAR 27, 2023
Financial advisors torn between trusting the Fed and trusting the bond market

The money flowing into Treasuries has some market watchers believing that the Fed's next move will be a rate cut, and that it could come as soon as June.