COMPANIES

Mariner

Office address: 5700 W. 112th St., Suite 200, Overland Park, KS 66211
Website: marinerwealthadvisors.com
Year established: 2006
Company type: financial services
Employees: 2,000+
Expertise: tax planning and preparation, estate planning, executive financial planning, wealth planning, investment management, trust services, insurance solutions, retirement planning, institutional cash management
Parent company: founder-owned through 1248 Holdings, LLC
Key people: Marty Bicknell (CEO), Cheryl Bicknell (COO), Jeff Poe (CFO), Katrina Radenberg (CIO), William Greiner (chief economist), Jeff Krumpelman (chief investment strategist), Tony Roberts (head of wealth management)
Financing status: private equity-backed

Mariner Wealth Advisors is one of the largest independent registered investment advisors in the US. The firm is based in Overland Park and advises on over $577 billion in assets as of 2025. Its in-house teams handle wealth planning, tax preparation, estate planning, and more.

History of Mariner

Mariner Wealth Advisors got its start in 2006 when Marty Bicknell left a large national firm after 16 years. Bicknell brought together a small team of eight people who shared a common goal. They wanted to build a firm that put clients first and made them proud.

Growth through the financial crisis

The 2008 financial crisis tested many organizations, but the company saw a different outcome. Top advisors joined Mariner because they were unhappy with how their employers handled the downturn.

This wave of talent helped double the firm's growth in just one year. In 2009, it launched a charitable arm funded by employee donations and company matching.

Building a unified Mariner brand

The company made its first major acquisition outside Kansas City in 2012, which opened doors to the investment banking world. By 2018, it introduced the One Mariner mindset to bring all its sub-brands under a single identity.

This shift kicked off a nationwide push to acquire advisory firms that shared its client-first vision. Two years later, it rolled out an independent platform to support outside advisors and their clients.

New partnerships and continued expansion

The firm hit a major milestone in 2023 when it surpassed 100 office locations across the country. In 2025, Mariner partnered with Flourish, a wealthtech platform, to offer cash management tools for ultra-high-net-worth clients.

Mariner Wealth Advisors kicked off 2026 with a double deal that added $1.8 billion in assets. These acquisitions of First National Advisors in Massachusetts and Strava Wealth in Pittsburgh expanded its East Coast presence.

Mariner's products and services

The company offers a range of financial services through its in-house teams:

Services for individuals

  • wealth planning
  • investment management
  • tax planning and preparation
  • estate planning
  • trust services
  • insurance solutions

Services for businesses

  • Mariner Institutional
  • financial wellness
  • executive financial planning
  • business tax services
  • institutional cash management
  • specialized business services
  • bank and credit union services

Advisory brands

  • Mariner Wealth: serves individual and family clients
  • Mariner Independent: supports independent advisors and firms
  • Mariner Institutional: works with plan sponsors and institutions
  • Mariner Ultra: focuses on ultra-high-net-worth clients
  • Mariner Workplace: provides workplace retirement plan services

Affiliates

  • Mariner Trust Company: offers trust administration services
  • Mariner Insurance Resources: provides insurance-related solutions
  • Mariner Specialty Tax Services: handles complex tax matters
  • Woodbridge International: delivers investment banking and M&A support
  • MSEC: operates as a registered broker-dealer

The firm also works with specialized client groups such as executives, business owners, and professional athletes. Its advisors serve medical and dental professionals with strategies built around practice ownership.

Culture and corporate values

According to Mariner Wealth Advisors, its culture centers on teamwork and doing big things for clients. The firm also says it values inclusion, where all voices matter and diverse views are welcome. Its core values are:

  1. excellence
  2. optimism
  3. belonging
  4. loyalty
  5. caring
  6. keeping promises
  7. abundance

Beyond its values, the company says it recognizes the hard work and unique skills of its team. It offers a mix of employee benefits to show appreciation:

  • health coverage: includes medical, dental, vision, telehealth, and wellness programs
  • insurance options: covers life, AD&D, and disability plans
  • time off: provides PTO, parental leave, paid volunteer hours, and 11 holidays
  • retirement and financial support: offers 401(k) with company match and wealth advisory access
  • flexible spending: includes HSA and FSA options
  • recognition programs: features peer recognition and referral bonuses for clients and associates
  • lifestyle perks: allows dress-for-your-day policy and discounts at local and national stores
  • additional support: provides education reimbursement, identity theft protection, and an associate assistance fund

The firm also emphasizes belonging as part of its workplace approach. Led by CEO Marty Bicknell, the company says it supports inclusion and invests in communities through the Mariner Foundation.

About CEO Marty Bicknell and key people

Marty Bicknell leads as CEO and president. Bicknell holds a bachelor's degree from Pittsburg State University in Pittsburg.

A group of senior leaders supports Bicknell in running the company's operations and strategy:

  • Cheryl Bicknell is COO and chief strategy officer, overseeing firm operations and long-term planning
  • Jeff Poe is CFO, managing Mariner Wealth Advisors' finances and reporting
  • Katrina Radenberg is chief investment officer, leading portfolio strategies and investment decisions
  • William Greiner is chief economist, providing market research and economic insights
  • Jeff Krumpelman is chief investment strategist and head of equities, guiding equity research and outlooks
  • Tony Roberts is head of wealth management, directing advisory services for private clients

The company's leadership team works together on tax, estate, and investment planning. This approach helps the firm deliver unified solutions for its wealth management clients.

The future at Mariner

In 2025, Mariner reached a $25.5 million settlement over past employment practices. The case alleged that Mariner, along with investment management firm American Century, suppressed wages by limiting competition for staff between 2014 and 2018. Both firms had earlier signed a non-prosecution agreement with the Justice Department and set aside $1 million for affected workers.

On the growth side, the company added a 12-person team from Northwestern Mutual to its independent channel in early 2026. Alinity Wealth Management, a Baton Rouge-based RIA, joined Mariner Independent for access to planning, tax, and technology resources. The move is part of a broader push that has grown the channel to over 1,000 advisors and $45 billion in client assets.

The latest Mariner news

Displaying 98 results
Wealth.com and Vanilla are extending their reach among advisors
Wealth.com and Vanilla are extending their reach among advisors

Wealth.com will support 11,000 Osaic advisors through a new partnership, while Vanilla teases an estate planning solution for smaller independent RIAs.

Cetera's TRPG continues expansion with HMC Partners acquisition
Cetera's TRPG continues expansion with HMC Partners acquisition

Coming from Summit Financial Networks, the newest addition brings $425 million in client assets to the employee-based RIA in North Carolina.

Durbin's drive
RIA NEWS SEP 19, 2025
Durbin's drive

Inside Mike Durbin and Cetera's quest to make 'big' feel 'small.'

AssetMark, Dispatch announce senior hires to boost wealthtech leadership
FINTECH SEP 09, 2025
AssetMark, Dispatch announce senior hires to boost wealthtech leadership

Hires include former innovation lead at mega-RIA Mariner.

Advisor moves: Mariner, Raymond James, Baird pick up ‘big firm’ hires
RIA NEWS SEP 03, 2025
Advisor moves: Mariner, Raymond James, Baird pick up ‘big firm’ hires

New recruits join from JPMorgan, Commonwealth, Edelman

MAI inks mega-deal with Evoke Advisors to form $60B AUM firm
RIA NEWS AUG 27, 2025
MAI inks mega-deal with Evoke Advisors to form $60B AUM firm

The strategic merger of equals with the $27 billion RIA firm in Los Angeles marks what could be the largest unification of the summer 2025 M&A season.

Mariner announces an acquisition double, adding $1.7B to its AUA
RIA NEWS AUG 21, 2025
Mariner announces an acquisition double, adding $1.7B to its AUA

Firms in New York and Arizona are the latest additions to the mega-RIA.

Touchstone targets top RIA aggregators with new hires and sales-strategy shift
RIA NEWS AUG 13, 2025
Touchstone targets top RIA aggregators with new hires and sales-strategy shift

Touchstone Investments president Ben Alge outlines the three metrics the ETF seller prioritizes before AUM when directing its sales approach to RIAs, as the firm prioritizes the top-30 aggregators.

J.P. Morgan Securities on the hook for $1.1M to advisor in back-pay dispute
J.P. Morgan Securities on the hook for $1.1M to advisor in back-pay dispute

Fights over compensation are a common area of hostility between wealth management firms and their employees, including financial advisors.

Employment rigging settlement highlights ugly side of RIA industry
RIA NEWS AUG 06, 2025
Employment rigging settlement highlights ugly side of RIA industry

American Century and Mariner Wealth have moved to settle pay disputes with $25.5 million fund.

RIA moves: Aspen Standard adds $1.1B Boston RIA, Ashton Thomas enters Hawaii market
RIA NEWS AUG 06, 2025
RIA moves: Aspen Standard adds $1.1B Boston RIA, Ashton Thomas enters Hawaii market

Meanwhile, Merchant is continuing to expand its support for RIAs by partnering with a South Dakota-chartered trust company.

Advisor moves: Cetera lures 12-person team from LPL, Raymond James reels in Commonwealth duo
Advisor moves: Cetera lures 12-person team from LPL, Raymond James reels in Commonwealth duo

The latest team to join Cetera, led by a 29-year veteran professional, arrives with roughly $380 million in AUA from OSJ Private Advisor Group.

Mega-RIA Mariner and two other firms settle no-poach lawsuit for $25 million
RIA NEWS AUG 01, 2025
Mega-RIA Mariner and two other firms settle no-poach lawsuit for $25 million

About 5,000 former employees will be eligible to receive money from the settlement, which stems from class action allegations that Kansas City-area firms Mariner, Tortoise, and American Century colluded to suppress wages and not hire each other's advisors.

Alaris Acquisitions CEO: AI-driven staff reductions could boost RIA valuations
Alaris Acquisitions CEO: AI-driven staff reductions could boost RIA valuations

CEO Allen Darby sees a coming shift in M&A dynamics as AI eliminates clerical roles at RIAs, leaving buyers and sellers to negotiate who benefits from the added margin.

Vanilla locks in US patent for estate planning tech, strengthening advisor reach
FINTECH JUL 24, 2025
Vanilla locks in US patent for estate planning tech, strengthening advisor reach

The wealth tech platform says its newly secured patent represents crucial advances in digitizing outdated manual processes.