Office address: 234 1st St, San Francisco, CA 94105
Website: sofi.com
Year established: 2011
Company type: financial services
Employees: 5,000+
Expertise: student loans, home loans, personal loans, credit cards, checking and savings, insurance, wealth management, stockbroking, banking technology, financial planning
Parent company: N/A
Key people: Anthony Noto (CEO), Anna Avalos (chief people officer), Chris Lapointe (CFO), Arun Pinto (chief risk officer), Jeremy Rishel (CTO), Stephen Simcock (general counsel), Kelli Keough (EVP)
Financing status: corporation
SoFi is a San Francisco-based financial services company focused on digital solutions for individuals. It serves over 11.7 million members with products for banking, lending, investing, and insurance. The company is known for its all-in-one app, $73 billion in funded loans, and unique financial tools.
Social Finance, Inc. was established in 2011, founded by a group of Stanford business school students. Their first approach connected recent graduates with alumni to fund student loans, creating a new way to support education. In 2012, SoFi became the first company to refinance both federal and private student loans.
By 2013, the firm broadened its refinancing programs, giving students more choices and better terms. The company took a big step into home lending in 2014 by launching mortgage products. In 2015, it introduced personal loans and made headlines as the first US fintech to raise $1 billion in funding.
SoFi at Work launched in 2016, offering benefits like student loan contributions to employees at partner companies. The following year, the company created refinancing options for medical residents and fellows. Anthony Noto stepped in as CEO in 2018, guiding the firm into a new era. By 2019, it had rolled out SoFi Money and SoFi Invest, moving further into digital banking and investing.
The company marked a milestone in 2020 by welcoming its one millionth member. In 2021, the firm began trading on the Nasdaq under the ticker SOFI, opening a new chapter as a public company. Federal approval in 2022 allowed it to become a national bank, providing FDIC-insured checking and savings accounts. In 2023, it also introduced SoFi Travel, giving members new ways to save and earn rewards on travel.
By 2024, the firm had grown to serve 10 million members who rely on its financial tools. In 2025, the company launched SoFi Plus, a membership program packed with extra rewards and benefits. It keeps expanding its offerings, helping members manage their money and pursue their financial goals.
SoFi offers a digital platform where users can manage all their investments in one place. Its offerings include:
SoFi also gives members access to exclusive benefits, planning tools, and new features like options trading. The platform is designed for both beginners and experienced investors looking for convenience and choice.
SoFi states that its values shape how employees work together and serve members. According to the company, these values guide decisions and daily actions:
The company's work environment is also reported to be built around supporting employees and helping them succeed. Its programs and perks include:
The firm supports inclusion by sponsoring nine employee-led groups called SoFi Circles. These communities host events like listen and learn workshops, keynote speakers, and cultural celebrations. Donation drives and volunteer programs also help build trust and encourage belonging across the company.
Anthony Noto is the CEO of SoFi and serves on its board. Before joining the firm, Noto was COO and CFO at Twitter, and also held leadership roles at Goldman Sachs and the National Football League. He graduated from the US Military Academy and earned an MBA from Wharton.
The leadership team at SoFi brings a mix of experience and skills to guide the company:
This team combines deep financial expertise with entrepreneurial experience.
The company launched SoFi Plus to give members extra savings, rewards, and perks through one membership. It offers higher interest rates, investment bonuses, and exclusive discounts, making financial tools more rewarding for clients. This program helps the firm strengthen member loyalty and supports its future as a leading digital financial platform.
SoFi has partnered with Templum to give its members access to private market investments at lower minimums. The company now lets eligible clients invest in private equity, real estate, and unique funds like Cosmos and StepStone. This move helps the company expand its investment lineup and supports future growth by offering more choices to investors.
A roundup of some of the fintech headlines you may have missed this week.
Financial advisers will receive advanced training on integrated practice management platforms.
The firm was founded in 2011 to help refinance student loan debt but now offers an array of products, including mortgages, personal loans, insurance and a robo-adviser.
The two first quarters of this year showed some robos to be particularly resilient, according to the latest Robo Report from Condor Capital Wealth Management.
The exodus from Wall Street, the City of London and Silicon Valley has picked up speed during the pandemic, according to data from a workplace intelligence company.
The latest edition of the Robo Report by Backend Benchmarking tracks 58 accounts at 35 different providers and includes both qualitative factors, such as financial planning features, as well as the performance metrics.
The wealth management fintech spent $625 million to secure the naming rights to Los Angeles’ football stadium in 2019 and will be hoping for a major return on its investment.
OCC gives conditional banking license for online lender SoFi.
One big basket of shares can easily look a lot like the next. But a catchy or memorable moniker can help a fund stand out.
The enforcement action centered on a decision in April 2019 to replace third-party ETFs in approximately 20,000 automated accounts with funds sponsored by the firm’s parent company, Social Finance Inc.
This month's #AdviserTech roundup includes a fundraising round by lead generation service Zoe Financial, as well as news about Tifin Group, Altruist, Vice and InvestCloud.
Robos are continuing to make incremental product expansions to make their digital advice platforms more competitive with incumbent banks.
Social Finance said it will give investors with more than $3,000 in their accounts the ability to invest in initial public offerings.
The big news, announcements and underlying trends emerging in the world of technology solutions for financial advisers!
Social Finance says its acquisition of Golden Pacific Bancorp will aid its efforts to obtain a national bank charter.
