Office address: 1285 Avenue of the Americas, New York, NY 10019
Website: ubs.com/us
Year established: 1862
Company type: financial services
Employees: 110,300+
Expertise: wealth management, investment banking, asset management, retirement planning, alternative investments, sustainable investing, corporate solutions, financial planning, risk management, capital markets
Parent company: UBS Group AG (Switzerland)
Key people: Sergio Ermotti (group CEO); Robert Karofsky, George Athanasopoulos, and Marco Valla (co-presidents); Aleksandar Ivanovic (president); Mike Dargan (group chief operations and technology officer); Todd Tuckner (group CFO)
Financing status: corporation
UBS is a leading global bank that specializes in serving high-net-worth clients and institutions. The company manages $6.6 trillion in invested assets and offers tailored financial advice and solutions to individuals, families, and institutions. Its US operations are headquartered in New York.
UBS traces its beginnings to 1862 in Switzerland, when Bank in Winterthur was created to help local business and manage a warehouse. Fifty years later, a merger with Toggenburger Bank formed Union Bank of Switzerland, which quickly grew its network and services across the country.
Swiss Bank Corporation, known as SBC, formed from several mergers in the late 1800s and soon set its sights beyond Switzerland. By 1898, SBC had opened a branch in London, showing its global ambitions.
Both Union Bank of Switzerland and SBC embraced new technology, such as adding machines and early computers. They also opened offices in major financial centers like New York, Tokyo, and Rio de Janeiro.
A turning point came in 1998, when Union Bank of Switzerland and SBC joined forces to create UBS. This merger brought together expertise in various areas which made UBS one of the world’s largest financial institutions.
In 2000, the company entered the US market in a big way by acquiring PaineWebber, an American brokerage and asset manager. This gave the firm a strong presence in New York and across the country.
The company continued to grow, even through financial crises, and expanded its digital banking services worldwide. In 2023, it acquired Credit Suisse which strengthened its role as Switzerland’s largest universal bank.
By 2025, UBS increased checks on client money sources in Asia after a money-laundering scandal. The firm worked with Deloitte and KPMG and closed thousands of smaller accounts.
The firm combines deep market knowledge with access to both traditional and alternative investments. UBS's investment offerings include:
UBS is also known for its strong digital platforms and global network. Clients benefit from disciplined risk management and a wide selection of investment choices.
UBS states that its culture is the foundation for how the company works and adapts to change. The firm’s “three keys” represent the main values and guide daily actions:
UBS aims to create a supportive and flexible work environment for all employees. According to the company, its benefits are designed to help staff balance work and personal life:
UBS also offers regional programs to help employees manage work and family commitments. The company reports that it provides benefits that often go beyond legal requirements.
Sergio P. Ermotti serves as group CEO of UBS Group AG and has been leading the executive board since 2023. Before this, Ermotti led the company from 2011 to 2020 and served as chair at Swiss Re. He also held senior roles at UniCredit Group and Merrill Lynch. He completed advanced management training at the University of Oxford.
The UBS Group Executive Board leads the company’s global operations and oversees key business areas:
UBS Group AG uses a dual board structure as required by Swiss law. The board of directors delegates business management to the executive board.
In 2025, UBS experts shared practical strategies for family wealth conversations, focusing on values, legacy, and open communication. Judy Spalthoff and Libby Stantial explained how purposeful dialogue and programs like Emerging Successors help families prepare future inheritors. Their advice supports clients in building trust and guiding responsible wealth transitions across generations.
UBS leaders like Adrian Zuercher have also highlighted how new clients, especially younger generations and women, are driving demand for ESG and sustainable solutions. The company sees this shift as a sign that stewardship and responsible investing will play a bigger role in its future, as clients look for more return drivers and long-term value.
With discussions regarding the sale of the AIG Advisor Group dragging on for months, representatives and financial advisers who are affiliated with the beleaguered broker-dealers of the firm are relieved now that two final bidders have emerged.
Kenneth Lewis, Bank of America Corp.'s embattled chief executive, gave a trenchant analysis of the state of banking — and the brokerage business, in particular— last week when he announced that former Smith Barney boss Sallie Krawcheck will run the bank's global wealth and investment management sector.
Morgan Stanley Smith Barney LLC today announced restrictions on the sale of leveraged, inverse, and leveraged-inverse exchange traded funds by its brokers and advisers.
A federal judge in Miami is due to learn if a settlement has been finalized in the high-stakes attempt by the U.S. government to obtain names of suspected tax evaders with secret accounts at Swiss bank UBS AG.
Hard-hit Swiss bank UBS AG reported another quarterly loss today while France's BNP Paribas posted a 6.6 percent increase in net profit.
Massachusetts regulators sent subpoenas to four brokerage firms on Friday asking about their sales practices relating to inverse and leveraged exchange traded funds weeks after Edward D. Jones, Ameriprise, LPL and UBS restricting the sale of the products or stopped selling them altogether.
First Allied Securities Inc. has high hopes for its new wealth management platform, Guided Portfolio Solutions, the first piece of which was unveiled Thursday.
Two private-equity firms with strong ties to retail broker-dealers are the final bidders for the AIG Advisor Group — the network of broker-dealers that houses about 6,000 independent registered reps and investment advisers — and a winner could be determined in the next several days, according to sources.
A settlement does not appear imminent in the U.S. attempt to obtain names of thousands of suspected tax dodgers from Swiss bank UBS AG, although both sides said Wednesday they would keep trying.
The Financial Industry Regulatory Authority Inc. has slapped Wells Fargo Investments LLC and four other investment firms with $1.65 million in fines for supervisory failures in mutual fund and variable annuity transactions.
TD Ameritrade Holding Corp.'s agreement with regulators last week to buy back $456 million of auction rate securities from individual investors, charities and small-business clients leaves registered investment advisers out in the cold.
Swiss bank Credit Suisse Group today reported a 29 percent increase in second quarter net profit after a strong performance in its investment unit drove up core revenues.
The chief driver of satisfaction, according to the study, is the financial adviser, comprising 30% of the total — an increase from 22% in 2008. In contrast, investment performance declined in importance — accounting for only 15% of overall satisfaction, compared with 24% in 2008.
According to published reports, Mr. Cuomo sent a letter of intent July 17 to the San Francisco- based brokerage firm saying he would sue unless Schwab agrees to buy back auction-rate securities from investors, the attorney general's office said.
