Creative Planning doubles retirement plan assets with $6 billion deal

Creative Planning doubles retirement plan assets with $6 billion deal
The deal brings on board all 15 employees from Iron Financial's retirement business, and more than doubles Creative Planning’s retirement plan assets to approximately $10 billion.
FEB 04, 2021

Creative Planning has acquired the $6 billion retirement division of Iron Financial, marking the first time the $90 billion serial acquirer has purchased part of a wealth management firm, as opposed to buying the whole thing.

The deal brings on board all 15 employees from Iron Financial's retirement business, and more than doubles Creative Planning’s retirement plan assets to approximately $10 billion.

This is the first deal of the year for Overland Park, Kansas-based Creative Planning, after completing a dozen deals last year.

“We only expect to make a few deals this year, because we want to be very strategic,” said Creative Planning chief executive officer Peter Mallouk.

“If you look at what’s happening in the space, the supply is great,” he added. “A lot of firms looking to buy and a huge amount of firms are looking to sell, but we’re holding out for firms that really make strategic sense for us.”

Slowing the pace of acquisitions goes against the grain of much of the industry, which has already seen nearly a dozen high-profile deals announced since the start of the year.

Northbrook, Illinois-based Iron Financial was founded in 1994 by Aaron Izenstark and Howard Nixon, two former bond traders who set out to create a new paradigm in investment management, with a focus on providing the highest-quality investments at the lowest cost.

“We have built one of the premier fiduciary services in the country and knew it was time to expand our scale and offering,” said Richard Friedman, head of corporate retirement services at Iron Financial.

“When it comes to a best-in-class, industry-leading fiduciary offering, Creative Planning stood as the clear choice for us,” he added. “This helps us serve our clients and team better by providing a broader investment policy and research team, expanded technology, greater scale and more services.”

Latest News

Dimon and Trump talk economy and Fed rates as meetings resume
Dimon and Trump talk economy and Fed rates as meetings resume

President meets with ‘highly overrated globalist’ at the White House.

NASAA moves to let state RIAs use client testimonials, aligning with SEC rule
NASAA moves to let state RIAs use client testimonials, aligning with SEC rule

A new proposal could end the ban on promoting client reviews in states like California and Connecticut, giving state-registered advisors a level playing field with their SEC-registered peers.

Could 401(k) plan participants gain from guided personalization?
Could 401(k) plan participants gain from guided personalization?

Morningstar research data show improved retirement trajectories for self-directors and allocators placed in managed accounts.

UBS sees a net loss of 111 financial advisors in the Americas during the second quarter
UBS sees a net loss of 111 financial advisors in the Americas during the second quarter

Some in the industry say that more UBS financial advisors this year will be heading for the exits.

JPMorgan reopens fight with fintechs, crypto over fees for customer data
JPMorgan reopens fight with fintechs, crypto over fees for customer data

The Wall Street giant has blasted data middlemen as digital freeloaders, but tech firms and consumer advocates are pushing back.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.