Apex helps firms aim higher with new cloud-based platform

Fintech provider Apex is looking to help financial services build quickly and scale broadly with a new cloud-based solution.

The Dallas, Texas-based fintech provider has unveiled Apex Ascend, a real-time, cloud-native B2B investment infrastructure aimed at enhancing operational efficiency and risk management for financial service companies globally.

"Platform breakthroughs like this don’t come around every year or even every decade," Bill Capuzzi, chief executive officer at Apex declared in a statement Tuesday. "But serving hundreds of financial service companies and over 20 million investors has taught us a thing or two about what the future of investment infrastructure has to be."

The firm said its new platform empowers companies to develop and adapt swiftly using modern developer tools, real-time data and intelligence, with customizable automated reporting and visualizations, and cloud-based infrastructure.

It also supports expanding asset class coverage, allowing firms to modify their offerings more readily as they grow or pivot. It includes built-in automated portfolio rebalancing tools, model management, and goals-based investing across a range of asset classes.

In March, Apex announced that it had snapped up AdvisorArch, a leading player in portfolio management and rebalancing technology.

Apex said its new platform also boosts operational efficiency by leveraging data in real time to inform risk decisions on a worldwide scale. This functionality is supported by Apex Clearing Corporation, its custodian subsidiary whose track record has made it a trusted partner for companies across the industry.

“Industry changes come for everybody – whether they are threats or opportunities,” Capuzzi said, highlighting the need for enterprises across the spectrum, from future-focused startups to global brands, to “efficiently wield finite resources to adapt to meet those challenges.”