Apex soups up tech offering with AdvisorArch acquisition

Apex, one of the country’s leading tech vendors in facilitating digital wealth management for advisors, has just completed a key acquisition. To advance its RIA custody and execution platform, Apex Fintech Solutions Inc. has snapped up AdvisorArch, a leading portfolio management and rebalancing company,

With that move, Apex is set to enhance its offerings with tools for automated portfolio rebalancing, which supports tax loss harvesting, direct indexing, and fractional share trading, among other capabilities, as well as standardized investment allocations with model portfolio management.

The acquisition also deepens the fintech powerhouse’s relationship with AdvisorArch, which began in August as an integration with one of its subsidiary platforms, Apex Advisor Solutions.

"Our long-standing commitment to advisory has led us to adapt our world-class fintech brokerage offerings to suit the evolving needs of the next generation of financial advisors,” said Apex CEO Bill  Capuzzi.

“We are excited to build on this value and bring more solutions to the wealth management industry that automate investment processes for RIAs so they can better serve their clients by giving advisors more time to focus on the stuff that matters: relationships and planning, not processing,” added Olivia Eisinger, general manager of advisory at Apex.

Priya Malani, founder and CEO of StashWealth, a firm catering to high earning, not rich yet clients – the so-called HENRY segment – praised AdvisorArch’s ability to give midsize RIAs an edge by “[allowing] us to rebalance all of our accounts across multiple models easily with only a few clicks.”

By integrating AdvisorArch into its tech ecosystem, Capuzzi says Apex is now able to provide advisors and brokerage firms “access to the most advanced, customizable, and scalable rebalancing and direct indexing solution on the market.”

Among other benefits, the firm says the acquisition will give financial advisors the “industry-leading ability” to use direct indexing in their portfolio management, without being limited by required minimums for account size or transaction amounts.

Mike Kerins, who was co-CEO at AdvisorArch, will be joining the Apex team as part of the acquisition.

Several weeks ago, Apex announced another partnership with another fintech titan, Advyzon, that promises to simplify various aspects of account administration for RIAs, including new account opening, money movements, and custodian fee file submissions.