Apex’s Tricia Rothschild resigns after 1 year

Apex’s Tricia Rothschild resigns after 1 year
Rothschild made a quiet exit from the firm as Apex beefs up its leadership team with a new chief technology and chief marketing officer.
JUL 19, 2021

One of the leading women in wealthtech, Tricia Rothschild, has resigned from her position as president of Apex Fintech Solutions, an API-driven alternative to traditional custodians, according to a company announcement. 

Rothschild made a quiet exit from the firm as part of a company release earlier this month about Apex’s additions to the helm, including bringing on Andy Lientz and Lindsey Becker as chief technology office and chief marketing officer, respectively. Most recently under Rothschild’s leadership, Apex partnered up with media and fashion luminary Joanna Coles’ special purpose acquisition company, Northern Star Acquisition Co., to take Apex public in a deal that puts the combined company’s value at $4.7 billion. 

Apex’s chief administrative officer, William Brennan, will assume an expanded leadership role in Rothschild’s absence, including management of operations, risk, sales, client services, legal, compliance and human resources. Apex did not provide any details on whether the firm is set on hiring a new president and did not respond to requests for comment. 

"We are thrilled to welcome Andy and Lindsey to the firm and for Bill to take on increased responsibilities within the organization, as we continue to lay the groundwork for long term success," said Apex CEO William Capuzzi. "We thank Tricia for her contributions to Apex and wish her well."

The company noted that Rothschild decided to leave Apex to pursue other opportunities, but it is unclear where Rothschild might head next. Prior to Apex, where she served as president for a year, she was most notable for her 26-year tenure with Morningstar, where she was chief product officer. 

Apex is expected to become a publicly listed company on the New York Stock Exchange under the ticker symbol APX during the third quarter. The wealthtech launched in 2012 as an API-driven alternative to traditional custodians and previously served as the custodian for firms like Wealthfront and Robinhood, two of the most successful fintech startups. Both companies have since left Apex to build their own custody platforms. 

Apex has approximately $100 billion under custody currently, according to the announcement. Year to date, Apex Clearing has provided custody for $14 billion in new assets and serves more than 200 clients representing more than 13 million customer accounts, 3.2 million of which have been opened in 2021 alone and more than 1 million new crypto accounts.

Latest News

Prudential Wealth Advisors posts record sales, doubles down on recruiting
Prudential Wealth Advisors posts record sales, doubles down on recruiting

Record quarterly sales and 450 advisor hires in 18 months signal a wealth management transformation underway at Prudential

Barred advisor forged wife’s signature on life insurance contracts, according to FINRA
Barred advisor forged wife’s signature on life insurance contracts, according to FINRA

Thrivent Investment Management Inc. in May fired Nicholas Hale, according to his BrokerCheck profile.

Raymond James lands $18.7B Synovus team as LPL adds UBS breakaways
Raymond James lands $18.7B Synovus team as LPL adds UBS breakaways

About 70 bank and credit union advisors move to the Raymond James platform, while a $480M New Jersey team goes independent with LPL

Tax-aware investing should expand client choices, not constrain them 
Tax-aware investing should expand client choices, not constrain them 

The best tax plan asks not only how much a client could save, but what they would have to give up to save it. 

Merrill veteran Jonathan Stogsdill joins Trinity Wealth Advisors in St. Louis
Merrill veteran Jonathan Stogsdill joins Trinity Wealth Advisors in St. Louis

A 20-year financial services veteran brings values-driven planning expertise to the St. Louis-based RIA.

SPONSORED Best Practices for Engaging Women Around Alternatives

Growing wealth, evolving priorities, and untapped opportunities are reshaping how women approach long-term investing.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.