Flourish aims to shake up RIA lending capabilities through acquisition

Flourish will add new capabilities to its RIA tech offering to provide a comprehensive deposits and lending platform, through a planned acquisition of Sora.

In what the fintech hopes will be a gamechanger for advisory firms, the addition of Sora’s AI-powered tech will create a solution for advisors to offer cash and lending services with both asset and liability management capabilities.

Four-year-old Sora was founded by co-CEOs Rohit Agarwal and Siddhartha Oza and currently serves around 750 advisor firms managing approximately $3 billion in client liabilities. Its platform helps advisors optimize clients’ loans across multiple products such as mortgages, HELOCs, student loans, and credit cards.

“Clients expect comprehensive banking services from their advisors and that means support across the balance sheet. We are excited to bring lending services to more advisors and, in the process, retain assets that might otherwise leave their management during major life events like property purchases,” said Oza.

Cash management as a tool for RIAs to attract and retain clients was the focus of an episode of the InvestmentNews goRIA podcast.

The integration won’t be fully completed until some time in early 2026 and Sora will remain as a standalone business until then.

"This acquisition represents a pivotal moment in the evolution of wealth management and the future of the Flourish platform, furthering our mission of helping advisors fully implement every part of their clients’ financial plans. By combining Flourish's leading cash management solution in Flourish Cash with Sora’s lending expertise and technology, we're creating a uniquely comprehensive platform that empowers advisors to bring services traditionally associated with banks directly to their clients,” said Flourish CEO Max Lane.

Last year, Flourish published a survey of advisors showing the importance of cash management solutions.