Orion beefs up tech shelf with new BeFi tool

Fintech unveils new tools focused on behavioral finance, estate planning and client trading oversight.

In an effort to help advisors and firms better serve their clients, leading fintech provider Orion has unveiled a handful of key upgrades to its platform.

At the recent Orion Ascent event, the firm unveiled its PulseCheck behavioral finance tool, which helps advisors engage clients more deeply with the ability to weave investors’ personal well-being into their financial planning.

In its second annual Wealthtech Survey, Orion found a growing number of advisors are incorporating behavioral finance into their practices, with 33% already utilizing these techniques and an additional 43% planning to do so in the next three years. Driving that shift is a belief that BeFi can enhance client relationships, trust, and confidence, especially during times of market volatility.

Operating within the Orion Planning platform, PulseCheck guides investors through a reflective process that focuses on six key wellness categories: happiness, engagement, advancement, relationships, truth, and strength.

“PulseCheck is about understanding the complete picture of a person’s life and what matters most to them,” said Dr. Daniel Crosby, Orion’s chief behavioral officer, who oversaw the development of the tool. “It’s designed to enrich the advisor-client relationship and facilitate a truly integrated approach to wealth management.”

In tandem with PulseCheck, Orion unveiled a new estate planning tool to help advisors guide their clients through the impending $72 trillion tsunami of intergenerational wealth going to heirs.

On top of turning complex estate planning concepts, asset distributions and inheritance timelines into easily understandable visual flowcharts and detailed table views, the tool supports advisors with a dedicated workflow for gathering essential estate planning information.

It also comes with a what-if scenario modeling feature that lets clients and advisors explore the impact of different estate planning strategies.

“Our new Estate Planning tool … enables financial advisors to expand their services, effectively offering estate planning to both high-net-worth individuals and a broader range of investors,” said Natalie Wolfsen, CEO of Orion.

Orion also enhanced its compliance offering with the addition of new post-trade supervision capabilities. Reinforcing its client oversight module, the new feature aims to streamline post-trade compliance as it offers a comprehensive view of client activity for compliance officers.