OneVest unveils "game changer" wealth platform

Fintech firm OneVest is expanding its ambitions in the wealth space with a new platform to help firms provide customized services at scale.

On Monday, the wealth tech firm announced the launch of its new end-to-end wealth management platform, offering financial institutions a new tool to personalize and scale their services.

The platform, which focuses on flexibility, is designed to enhance client experiences by allowing firms to tailor services based on their specific needs. Several US financial institutions have already adopted the technology, OneVest said.

“Our platform’s configurability is a game changer for financial institutions looking to offer more tailored services at scale,” Amar Ahluwalia, CEO of OneVest, said in a statement. “We’ve built a solution that adapts to the needs of each institution, giving them the freedom to personalize their technology stack and optimize the client experience, all while reducing operational complexity.”

The firm's personalization push builds on its initial venture into the model portolio space in May through a partnership with BlackRock, which it quickly built through another tie-up with Vanguard.

OneVest's latest offering comes with a wide range of features, including a client portal, portfolio management system, onboarding tools, and custodian integrations. OneVest says its new system also supports front and middle office operations, giving firms the choice to either integrate specific tools into their existing infrastructure or adopt the full platform.

The firm highlighted the platform's no-code infrastructure, which it said would enable firms to quickly configure and deploy digital tools without needing extensive IT involvement. According to the company, this flexibility gives wealth managers the ability to rapidly adjust to market shifts and evolving client expectations.

“The configurability of our platform makes it possible for wealth managers to offer cutting-edge services while remaining nimble and responsive in a competitive market," Ahluwalia said, highlighting his firm's aim to "equip financial institutions with technology that not only scales with their business but evolves with their clients’ needs."

To be sure, OneVest isn't the first fintech provider to take a crack at the personalization challenge. In February, Advyzon, the independent advisor and RIA-focused fintech, announced a team-up with Nebo Wealth to create a solution that builds portfolios around clients' financial goals. And earlier this month, fast-growing RIA Rossby Financial said it was giving its affiliated advisors access to Seeds Investor, a portfolio management system that aligns clients' investments with their personal values and preferences based on nine pre-determined personas.