Robinhood targets millionaire investors with new concierge service

Robinhood is making a push towards millionaire retail investors with its new concierge service that gives complimentary access to third-party tax filing, estate planning, and support from a certified financial planner (CFP).

Robinhood Concierge is eligible to new users with $1 million in assets on Robinhood. Existing Robinhood users can gain access by transferring or depositing at least $500,000 by March 15 and maintaining $1 million in assets on Robinhood. The pilot program debuted earlier this month and is being led by Pat Dunn, a CFP and head of concierge services at Robinhood. 

“Every year, investors spend thousands of dollars on tax filing, estate planning, or simply getting time with a certified financial planner. We asked ourselves: what if this support was part of the experience—not an extra bill?,” Dunn said in social media announcements of Robinhood Concierge, which is also offering a 1% match on all transfers from another brokerage through March 15. 

Robinhood Concierge’s estate planning services will be offered through Vanilla, whose software is popular among advisors through its partnerships with the mega-RIA Mariner, Osaic, Betterment, and other wealth management firms. Users will be able to create their will, trust, and power of attorney with guidance from an estate planning professional, according to Robinhood's website description of Concierge.

The tax preparation and filing services will be handled by online accounting app Taxfyle, which says its platform is used by over 200 accounting firms. Robinhood insists that its concierge offering is not “DIY taxes or AI-generated guidance” but rather premium complimentary services intended to reach the wealthiest users on its app. 

“Concierge service connects you with human support, available from 7 a.m. to 9 p.m. ET 7 days a week, with 24/7 general live support available as needed,” Dunn wrote on X. “For tax filing, we work with third-party tax providers who have live tax professionals who prepare and handle your taxes.”

In Q4 2025 earnings released this week, Robinhood said it has 27 million funded customers, a year-over-year increase of seven percent. Total Platform Assets increased 68% year-over-year to $324 billion. Based on those figures, Robinhood’s average funded account holds approximately $12,000, suggesting its concierge pilot aims to attract far larger accounts than Robinhood's user base.

“I think it’s a great strategic offering to start to change the mindset of Robinhood being a no service and cheap free platform. It’s a strategic move to plant the seed that they can do more so they can grab more wallet share,” financial advisor Gabriel Shahin told InvestmentNews in regards to Robinhood Concierge. 

Shahin is the founder of Falcon Wealth Planning, a California-based RIA that manages roughly $1.5 billion in client assets. Shahin still views the third party-driven Robinhood Concierge as being distinctly separate from what traditional advisory firms are able to offer wealthy clients.

“In my opinion, I think this will be good for low hanging fruit and potential simple options but at the end of the day they won’t be able to make recommendations like a Roth conversion or even a simple trust as the platform on Robinhood does not have that availability," said Shahin.