Snappy Kraken expands ambitions to bigger RIA businesses

Snappy Kraken, a provider of marketing technology for financial advisors, has launched Snappy Kraken Enterprise, a comprehensive growth and marketing platform designed for mid-market and enterprise-level financial services organizations, including registered investment advisors and broker-dealers.

The new platform is aimed at supporting the complex needs of large financial firms by offering advanced tools for client engagement and organic growth. It includes features such as in-depth analytics, automated marketing campaigns, extensive integrations, and AI-driven content creation.

The firm said its tools can help enhance advisor recruitment and retention, allowing firms to scale growth strategies and maintain brand consistency across their networks.

“Snappy Kraken Enterprise delivers high-performing solutions that combine technology, data-rich insights, and seamless integrations to help large organizations scale and optimize their growth strategies,” Robert Sofia, founder and CEO of Snappy Kraken, said in a statement.

“By deepening our commitment to the enterprise segment, we are able to support more advisors, magnifying their impact on the industry and the clients they serve,” he said.

The platform is designed to streamline administration and ensure compliance, which is crucial for large organizations managing extensive networks of advisors. Snappy Kraken Enterprise builds on the company's experience with smaller RIAs and existing enterprise clients, offering new customization capabilities and advanced reporting tools.

In conjunction with the platform’s launch, Snappy Kraken has bolstered its leadership team to strengthen its presence in the enterprise market.

DC Cashman, an experienced enterprise software-as-a-service executive, has been named chief revenue officer. Michael Byram, formerly with Altruist, will serve as vice president of engineering, focusing on scalability and API development. Meanwhile, Samuel Corrigan, who comes with experience leading partnerships at Charles Schwab and Comply, has been appointed head of channel partnerships, and Jake Lazarus has been promoted to enterprise product leader.

“Advisors on our platform have experienced unprecedented organic growth, even as the industry as a whole has stagnated,” said Angel Gonzalez, chief marketing officer at Snappy Kraken. “We’re thrilled to now scale and formalize our offerings for enterprise clients, helping advisors within large organizations achieve similar results.”

The rollouts and appointments come on the heels of Snappy Kraken’s recent launch of its marketing hub, a tool designed to further drive client engagement and organic growth.